Brand Strategy

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We came up with 100+ definitions of love to develop CTV channel rebrand. The result was incredible. The network increased its share by 25% in the following year after the brand relaunched. The case received Silver at PromaxBDA Global Excellence Awards in 2021 in Best Brand Image – Rebrand or Refresh Category. Anything is possible with love - we proved that!
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Here’s your fat-free sampler of Lava treats, featuring our sweetest spots, tastiest design, and most vibrant visuals. Bon Appetit!
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On January 1, Newsy relaunched as Scripps News, complete with a new name and a refreshed look. But one thing that didn’t change was their approach to sharing the news. We used their motto “Be informed — not influenced” as the foundation for our design strategy when we updated Newsy’s brand identity in 2021. With the launch of Scripps News this year, we picked up where that design left off.Creating a new brand look takes a lot more than updating colors and a logo. Through thoughtful changes to the color palette and motion behaviors, our team overhauled over 350 assets in time for the network’s launch.Here’s how we worked with Scripps News to create a new look that keeps the core values of their brand intact. View the full case study here: https://www.thisiselevation.com/scripps-news
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Antenna TV evokes the era of fidgeting with bunny ears on your television and your favorite show magically coming into focus. For the past 10 years, the network has been airing reruns of classics from the 1950s to 1990s: everything from Father Knows Best to Family Ties. When Nexstar launched a sister network called Rewind TV with a focus on 80s and 90s sitcoms, there was an opportunity to refresh the brand behind Antenna TV. After a successful collaboration on Rewind TV, we were excited to work with the team at Nexstar to create an identity that better showcased Antenna TV’s offerings. We delivered a full network refresh, including a logo facelift and on-air graphics elements, from bugs to promo materials. Every design element was created to also be used on social and digital channels, boosting brand cohesion. View the full case study here: https://www.thisiselevation.com/antenna-rebrand
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When we were asked to brand Rewind TV for its launch, we pumped up our Reeboks, teased our hair, and strapped on our swatches, because we had one month to get this totally tubular network ready for its neon debut. We worked closely with Nexstar Media Group to develop an entire brand network package for their newest offering, Rewind TV. The new over-the-air network provides viewers with a lineup of beloved shows from the 80s and 90s. Check out the full case study here: https://www.thisiselevation.com/rewind-tv
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We were tasked with crafting new branding and identity that brings the excitement and attitude of Buffalo Wild Wings to their in-bar network, OT. Buffalo Wild Wings had recently revamped its main branding, refining its messaging, colors, and iconography in the process. We worked with them to develop a network package that fit their recent rebrand, supported new content pillars such as sports betting and esports, and created an immersive and social experience inside their restaurants. Through bold and playful design, OT is loud and in your face, even without being able to rely on sound. Read the full case study here: https://www.thisiselevation.com/buffalo-wild-wings-ot-rebrand
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A+E Networks Upfront immersive event experience around the theme of 'Women Upfront: The Storytellers' for ad sales. Four months in the making and from the beginning it was clear that the New York Public Library would be the perfect location and canvas of where the beginnings of A+E's Upfront would take place. The initial theme 'House of Story' was a broader premise where A+E's brands would have a platform to tell individual stories. Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini and many more personalities came to tell personal stories of how they connect with A+E's brands. From the steps of the NYPL to cocktail hour, the dinner and gift bags—this 360 immersive experience had social media in mind, but more importantly, provide a platform for storytelling to be heard and expressed at a time when a movement is happening for women all over the world. Design and aesthetic had to reflect the A+E brand—fun, playful yet sophisticated, confident, understated and chic in aesthetic. From the smallest elements like napkins, to the broader ideas around event sound design and graphics, concepted and executed to be one of the largest and most successful events in A+E Networks history.