Brand Strategy

Work
The 1+1 Design team has excellent experience with various projects, styles, brands and design challenges. The Showreel contains different works from 2021-2022, which include creative direction, art direction, motion graphics, broadcast design, animation, open titles, commercials, promo, VFX, branding, and logo development.
Work
Our main goal was to refresh the brand of the TV show “Masquerade.” 1+1 Team created brand identity and logo that you want to touch! The main idea was to mix&match textures and materials from the show’s costumes to make each letter unique and eye-catching – just like the show itself. We built our 360 degrees campaign based on these ideas. The logo became a Gold winner of the Promax Europe 2022 (section: programme-specific logo)
Work
We are Elevation. This is who we are. This is what we do. Featured Clients: Warner Media Scripps Networks Nexstar Media Inspire Brands Delta Deloitte Cox Enterprises MRI Shiseido Hasbro Credits: Music: Like Sugar Performed by: Chaka Khan
Work
We came up with 100+ definitions of love to develop CTV channel rebrand. The result was incredible. The network increased its share by 25% in the following year after the brand relaunched. The case received Silver at PromaxBDA Global Excellence Awards in 2021 in Best Brand Image – Rebrand or Refresh Category. Anything is possible with love - we proved that!
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On January 1, Newsy relaunched as Scripps News, complete with a new name and a refreshed look. But one thing that didn’t change was their approach to sharing the news. We used their motto “Be informed — not influenced” as the foundation for our design strategy when we updated Newsy’s brand identity in 2021. With the launch of Scripps News this year, we picked up where that design left off.Creating a new brand look takes a lot more than updating colors and a logo. Through thoughtful changes to the color palette and motion behaviors, our team overhauled over 350 assets in time for the network’s launch.Here’s how we worked with Scripps News to create a new look that keeps the core values of their brand intact. View the full case study here: https://www.thisiselevation.com/scripps-news
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Antenna TV evokes the era of fidgeting with bunny ears on your television and your favorite show magically coming into focus. For the past 10 years, the network has been airing reruns of classics from the 1950s to 1990s: everything from Father Knows Best to Family Ties. When Nexstar launched a sister network called Rewind TV with a focus on 80s and 90s sitcoms, there was an opportunity to refresh the brand behind Antenna TV. After a successful collaboration on Rewind TV, we were excited to work with the team at Nexstar to create an identity that better showcased Antenna TV’s offerings. We delivered a full network refresh, including a logo facelift and on-air graphics elements, from bugs to promo materials. Every design element was created to also be used on social and digital channels, boosting brand cohesion. View the full case study here: https://www.thisiselevation.com/antenna-rebrand