Branding / Design

Work
Lava's main title design for The Forever Purge defied expectations for the latest in Blumhouse's popular dystopian film series. Lava brought beauty to the titles by creating idyllic watercolors of Americana, which are then fractured to expose violence, racial tension, anti-immigrant sentiment and societal decay.
Work
Lava helped Geico and Home Depot score with sponsored NFL graphic intros on CBS.
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The hottest live games on MLB Network got hotter with Lava’s redesign of the MLB Network Showcase show package. Lava’s concept for the show was to take the viewer on a fast paced ride through 2D compositions that unexpectedly transition into 3D space and back again, always playing with viewer’s sense of space. Lava’s design integrates three star players from each team into animated graphic environments. It was essential that the design be customizable for each specific game matchup, as if the open was made to order for every game.
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Lava's main title sequence sets up the backstory for the survivalist thriller American Refugee. Through graphics and animation based on a tattered American flag, the tension rises and the economic collapse that underlies the story is revealed.
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From storyboard to completion, Lava produced this 5-spot promo campaign for The BIG3 on CBS. David directed basketball legends and all-stars, and the founder of the BIG3 himself, Ice Cube, then the Lava creative team built a unique triptych-based graphic style. Hot!
Work
Lava’s unique design for MLB Tonight wraps the excitement of the game in a network show package that is a radical departure from traditional sports graphics. We see the construction of an abstracted baseball, and inside it we see ballparks, highlights, and all the textures associated with our national pastime. Winner of Promax Global Gold, North American Gold, and two Silver awards for Art Direction and Design, and nominated for a Sports Emmy Award. In addition to the open, Lava’s Design and Animation Team created over 40 additional unique graphic elements for the show, and each makes unexpected creative use of the textures and materials of the game.
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Lava produced a series of cobranded spots for the Florida Lottery, handling design, direction, production, animation, VFX and all postproduction. Margaritaville, Guy Harvey, Monopoly and other brands were integrated into highly effective commercials for the lottery's games.
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Lava's promos for the Super Bowl LV on CBS features healthcare heroes and frontline workers, and spotlights performances by Miley Cyrus and some of music's biggest stars.
Work
CBS Sports partnered with Lava Studio to create the NFL and soccer segments of the 2021 ViacomCBS Upfront. Lava’s design and animation added impact to the game action, and accentuated the strength of schedule and breadth of coverage that sets ViacomCBS apart. Lava faced tight deadlines to design and produce both upfronts simultaneously with powerful results.
Work
A blank page is never really blank. There is always a customer with a need and a client who wants to fulfil a promise. That is where we start all our concepts, elbows deep in the strategy and the brief. It's our starting point for original creativity. From there its a short hop skip and a jump to scripts, storyboards too animatics and beyond!
Work
Inspired by Chinese propaganda posters from the second world war we gave this stirring piece of motion graphics work a unique look. Waking the Tiger was our first ever project for Paradox and not only was the announcement trailer the first in a series of deliverables it marked the beginning of a fantastic relationship.