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TASK: Create a show open that connects with, excites, and engages the show’s younger urban audience, as identified through market research // CONCEPT: Recruit recording artist, Wale, who has a large urban following similar to First Take’s. Highlight Wale’s freestyle creative process alongside show hosts
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TASK: Use Macklemore’s trending success to excite the audience about watching college basketball // CONCEPT: Create an energetic and fast-paced performance showcasing a variety of market personas and revving up the audience to watch basketball.
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TASK: Create a show open that excites college and urban youths about watching college football, while also showcasing Eminem’s new album // CONCEPT: Use Eminem’s large urban youth following to draw excitement to college football with an edgy and in-your-face performance, matching the tone of his new album.
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TASK: Create a show open for SNF featuring Maroon 5’s new album while strongly incorporating the band’s brand identity // CONCEPT: Design a sophisticated VIP after-hours set with a sleek atmosphere and mood to align with the band’s image.
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TASK: Using the SketchUp platform as inspiration, create a 3D experience showing a building and objects moving from daylight to dusk as a marketing piece for the company
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TASK: Rebrand of long-standing architecture platform, embracing their stature while moving forward // CONCEPT: Using the existing colors and brand culture, create a cohesive lockup for all brands under the Trimble name, creating a cohesive look and feel
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OVERVIEW: Creative Direction & Production // TASK: Create a new show open for ESPN’s 30 for 30, featuring iconic faces and the ESPN Films logo // CONCEPT: Feature prominent icons in black and white to demonstrate the history, with gold dust whimsically fading from the ESPN Films logo