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The Season 3 launch asked the question, “WHATS IN THE BOX?”. The campaign also teases Easter egg hints throughout. Shot on multiple days and multiple locations, the spots feature the new costumes, hints of who might be on and Nick Cannon, delivering the new “Costumes” The Brief selected Hot Spot
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Overzealous tour guide with a winning smile or bull shark with killer teeth... whose grill are they really checking out? This concept is explored in the newest co-branded integration marrying Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and executed by 2C Creative (“2C”), the spot is equal parts live action and CG, with a clever, humorous approach that has become synonymous with such collaborations.
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Commissioned to help promote Animal Planet’s “Puppy Bowl XV,” 2C Creative delivered a playful trailer with just enough epic flair to do proper justice to the event’s 15th anniversary. The Miami-based creative agency fused live action, sound design and VFX to bring life to a concept developed by the network, and set it all against the musical backdrop of Mötley Crüe’s anthem “Home Sweet Home”. Mötley Crüe donated their fee in support of animal rescue. The resulting spot embraces the mantra: At Puppy Bowl XV, we don’t go big or go home. We go big AND go home.
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When the most famous family in the world heads to a new home on Hulu, you pull out all the stops - and shatter all the creative expectations. NuContext handled live action production for on air, social and produced the key art photo shoot. We couldn't be more proud or grateful to work on this campaign with the Hulu team.
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Appropriately for Women’s History Month, female-led NuContext, helmed by executive producer and founder Angela Guice, produced ABC’s campaign for the 94th annual Academy Awards. The show is hosted this year by three women: Regina Hall, Amy Schumer and Wanda Sykes. It’s the first time the Oscars have had any hosts since 2018 when Jimmy Kimmel hosted.
“This is a historic moment for the Oscars and we didn’t take it lightly that this campaign was produced by a female-led production company,” Guice said. “It was a lot of girl power on set.”
Besides the above spot, NuContext also produced the electronic press kit and social media assets as well as production support for the key art, which was shot by Art Streiber in conjunction with the ABC photography department.
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NuContext is proud that Hollywood’s biggest night featured this beautiful Pfizer + Oscars branded content spot. This campaign honors the hard working crew members who made the magic happen on some of this years Oscar nominated films. So many feels and a sincere thank you to our crew members for keeping us ready, set safe the past 2 years of pandemic production!
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Stylish, secretive and oh so much of a tease! For season 7 of Fox’s hit show, “The Masked Singer” NuContext brought on director Trudy Bellinger to bring an epic creative vision to life.
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Pulling out all the fun toys for this concept launch spot - phantom cam, high speed motion control, and a 180 degree wine barrel room. NuContext helped bring the drama to the on air and key art for ABC's new series PROMISED LAND.
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Sun, sand and recreating the Bachelor in Paradise Sayulita bar in Malibu? With covid protocols making travel to the actual location not possible, NuContext was tasked with creating an exact picture match of the iconic BIP bar for this Heiniken sponsor spot. Using production design magic, including all the palm trees, we transported our stars Lil Jon and Wells Adams back to Mexico right here in SoCal.