Live Action Production

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3 parks, 4 resorts, 12 locations and one journey through the magic of Disney Vacation Club. Shot of over the course of 3 days, NuContext brings the joy and magic home.
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PROMAX GOLD winning "Outegration" spot featuring some of our fave characters from Grownish. These guys might not know how to cook, but they do know how to serve up award winning branded content.
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Dance has the power to express what can't always be said in words. NuContext executed this gorgeous spot, inspired by a concept from show creator Josh Thomas for his groundbreaking series EVERYTHING'S GONNA BE OK.
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Launching the first line of toys for Blue’s Clues & You!, the hit remake of the groundbreaking, curriculum-driven interactive series Blue’s Clues, Nickelodeon called on long-time partners 2C 2.0 for a linear and social advertising campaign. The goal was to create an enchanted VFX experience to bring to life Nickelodeon’s original, live-action “Kid Fantasy” concept in which Blue leaps from the TV screen to help a little girl find clues that transform normal objects into awesome Blue’s Clues & You! toys, games and even a super-soft plushy! From green light to delivery, 2C worked closely with Nickelodeon to overcome the inherent challenges posed by the pandemic, pulling off a feat in the coordination of the live-action shoot and VFX process. The teams planned extensively over Zoom to ensure that each shot would work for VFX, as only the DP/camera operator and mother of the talent could be present on set. “There were so many challenges to think about with COVID and remote-style shooting, which was the safest option at the time. We had to make sure that the two-person production team on the ground with our talent could do everything the client wanted sans a traditional crew,” said Director Tony Cohen. “What made things easier was 2C’s expertise and availability to talk creative out, especially with the animation aspects being added to live action.” 2C is no stranger to working remotely. With its curated teams spread across the globe, they were well-prepared for the challenges COVID would present to post-production alongside trusted partner, Nickelodeon. “Many of us have been working remotely for quite a long time, and we’ve had plenty of practice living in a hurricane zone, so quarantine work-life is fairly similar to our normal way of working,” said 2C Creative Director Cheryl King. “The teams on this production spanned over 5 time zones – from L.A. to Miami to Dublin – so we both planned extensively to ensure a seamless successful project and worked to cultivate and maintain open and honest communication – an absolute necessity during this time of change and evolution in our industry.” Once the shoot was completed successfully, 2C went to work, both editing the live-action spots and handling VFX to ultimately create a colorful, fun and engaging product launch campaign consisting of 30- and 15-second linear spots that could run on such OTT platforms as FireTV, SamsungTV and Pluto, to name a few. The campaign also includes a mini-series of short social spots at various ratios of 1x1 and 9x16 to span the social platforms.
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NBC Sports’ comprehensive consumer engagement plan for its annual “Championship Season” has been aided by a collaboration with 2C Creative (“2C”), which was tasked to find a fresh, visually compelling way to promote several different extraordinary events, make them feel even more epic, and bring it all back to NBC. The network has returned to 2C for 5 years running to create new shots to freshen the campaign as it was so successful. NBC Sports’ Championship Season consists of six sports and nine events over an 11-week span in the spring and summer – the Kentucky Derby, Preakness Stakes, Belmont Stakes, The PLAYERS, Premier League Championship Sunday, French Open, Stanley Cup Final, Tour de France, and The Open. Included in the campaign is a new promotional spot where these worlds collide in vivid color. 2C, which had previously worked with NBC on award-winning spots for the Sochi Olympic Winter Games and Rio Opening Ceremony, as well as the network’s 2014 Super Bowl upfront presentation, was awarded the project after being one of a few agencies selected to pitch creative concepts. 2C’s concept focused on accentuating the most impactful moments of each iconic sporting event with an explosion of colored powder that links back to its own corresponding feather in the NBC Peacock logo. These explosions -- triggered by the athletes’ contact with their playing surfaces – also included materials such as asphalt, grass, ice and clay born right from the respective sports. Tapping a growing expertise in marrying in-camera special effects with CG in post, 2C orchestrated and shot real explosions, knowing the NBC brand demanded the kind of aesthetic and authenticity only possible through this kind of process. The desired effect required that everything be shot in high speed and high resolution, which called for the Phantom Flex 4K camera system. It also meant constructing and testing effects rigs that could basically create the look, velocity and direction that they wanted out of their materials. With the initial effects as real as possible, the creative agency then used CG to integrate everything into existing event footage. Scene selection was an important part of the process, as each visual-effects moment was motivated by the action taking place in the shot. Visual consistency amongst the scenes was essential, which presented a major challenge, as footage came from various sources and in differing speeds and frame rates. 2C focused on the painstaking tasks of separating the athletes, recreating backgrounds, bringing real-time clips into smooth slow-motion, tackling motion blur with 3D takeovers, and even reconstructing flowing horse manes so that every scene felt authentic and no detail was overlooked.
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Gold Winner “Best Entertainment Program Spot: Promaxbda 2018 *Nominated: Golden Trailer Award; Promax, Best Campaign and Directing Jimmy Kimmel shows us how to win an Oscar, in this one shot trailer for the 2017 Oscars, brilliantly directed by Paul Feig (Ghostbusters, The Heat, Spy, Bridesmaids). Our Oscar hopeful was actor, Karan Soni. ( Fargo and Blunt Talk)
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Shot two days before the Oscars in the iconic Hollywood Roosevelt Hotel, this year’s contestants on American Idol got the platform of a lifetime by appearing in a Queen-inspired promo during the Academy Awards. Covering the Queen tune “Don’t Stop Me Now,” this year’s crop of crooners participated in a continuous shot video that took them through an elevator, dressing and green rooms before ending up on a rooftop stage.
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Season 19 Grey's Anatomy, long form content introduces the characters. Shoot included the Season 19 photo Galleries and interviews.
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American Idol judges Kay Perry, Lionel Richie and Luke Bryan audition Star Wars BB-8 and the Storm Troupers. Shot on set at American Idol with some help from Disney and a loan out from the droid BB-8 and few Storm Troupers.
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By
Spillt
What do you get when you cross the beloved institution of Puppy Bowl and the “On Tropic Time Now” brand promise of Tropical Smoothie Café? An adorable co-branded day at the beach for Cafecito and his adopted human Patty. Longtime client and collaborators at Discovery first came to us with the idea of “catching up with a former Puppy Bowl puppy now living his best life” and asked us to help visualize it through a Tropical Smoothie Café lens. A quick look into the TSC brand guide and it was obvious that we needed to flex our live-action skills and take our four-legged friend to the beach. Immediately, we reached out to our production partner Waypoint Films for help facilitating the production and in no time, we were standing on the broad walk of Hollywood beach, smoothies in hand, capturing our subjects frolicking in the sand. Upon wrapping the successful shoot, we set to work editing a story about the personality and chemistry of Cafecito (now named Mooshu) and Patty, music video style. Not surprisingly the hardest part was deciding which moment to include of the seemingly endless magic moments our pup and human provided. The campaign included: social media stills, videos, and boomerangs, an on-air :30, and a longer web vignette which saw over a million views on Facebook.
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Lava loves sports! We always look for a fresh approach. Here’s a collection of our greatest hits for sports programs, networks, teams and venues.