Logo Development

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We came up with the concept that the logo should look like cossack's mustache. Check out how we did it in this Promax-awarded case.
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This is our recent motion graphics showreel. Many other great cases to include soon.
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We came up with 100+ definitions of love to develop CTV channel rebrand. The result was incredible. The network increased its share by 25% in the following year after the brand relaunched. The case received Silver at PromaxBDA Global Excellence Awards in 2021 in Best Brand Image – Rebrand or Refresh Category. Anything is possible with love - we proved that!
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Here’s your fat-free sampler of Lava treats, featuring our sweetest spots, tastiest design, and most vibrant visuals. Bon Appetit!
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Brands are always looking for ways to stand out and engage with a passionate audience. We’ve been helping companies think outside the 16x9 box and transform a standard presentation into an immersive experience. Utilizing multiple screens, unique screen shapes, and immersive theatrical lighting helps grab an audience’s attention and elevate any keynote, conference presence, or brand activation. Check out the magic that large format presentations unlocked for Warner Media, Cox, CNN, and Coke.
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As part of a postseason expansion, the NFL Playoffs aired for the first time ever on Nickelodeon. The team at Viacom/Nickelodeon approached us to create branding and a style guide that would help the NFL resonate with a new audience during Wild Card weekend. The NickPlay telecast aired simultaneously with the traditional CBS broadcast but needed to feature a completely separate production with kid-friendly overlays. Our designers set out to create a style that could be implemented across Nickelodeon’s digital, social, and traditional broadcast channels, both to promote the game and enhance the viewing experience. The final result is a ridiculously fun look that celebrates football while adding plenty of “Nick Flavor.” Read the full case study here: https://www.thisiselevation.com/nickelodeon-nfl
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When we were asked to brand Rewind TV for its launch, we pumped up our Reeboks, teased our hair, and strapped on our swatches, because we had one month to get this totally tubular network ready for its neon debut. We worked closely with Nexstar Media Group to develop an entire brand network package for their newest offering, Rewind TV. The new over-the-air network provides viewers with a lineup of beloved shows from the 80s and 90s. Check out the full case study here: https://www.thisiselevation.com/rewind-tv
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We were tasked with crafting new branding and identity that brings the excitement and attitude of Buffalo Wild Wings to their in-bar network, OT. Buffalo Wild Wings had recently revamped its main branding, refining its messaging, colors, and iconography in the process. We worked with them to develop a network package that fit their recent rebrand, supported new content pillars such as sports betting and esports, and created an immersive and social experience inside their restaurants. Through bold and playful design, OT is loud and in your face, even without being able to rely on sound. Read the full case study here: https://www.thisiselevation.com/buffalo-wild-wings-ot-rebrand
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Originally branded by Elevation in 2014, Elevation refreshed the network to match the new direction of programming. With true crime and federal agency case files, the network needed a grittier, more organic approach to the brand. Strong, high contrast imagery with a sense of mystery. The key to the brand is the Escape logo, treated in 3D and 2D, integrated into live action and informational graphics. Read the full case study here: https://www.thisiselevation.com/escape-network-rebrand
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By
Spillt
Sebastian Maniscalco has two passions: comedy and food. His hilarious social observations and food related questions come to life in the series Well Done, produced by Levity Live, Food Network and Discovery+. Viewers follow Sebastian Maniscalco as he explores the world of food from a unique perspective, covering everything from interviews with world-famous chefs to foodies, comedians, Sebastian's family, and everything in between. ‍ Our team was fully embedded with the Levity Live production, having a hand in everything from the title sequence, transitions, lower thirds, and quirky animated in-show graphics to help bring this idea to life. With a creative brief referring to an Amalfi coast vibe, we pulled the majority of our design inspiration based on this breezy, Italian locale. Utilizing illustration and 2D animation we create a clean, but textured aesthetic, that was perfect for tying in Sebastian’s Italian roots with the overall vibe of the show.
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Northern Lights Agency partnered with Luminary, the subscription podcast company, to develop the social campaign for the new top secret Dave Chappelle podcast known as "The Midnight Miracle." Luminary tapped us because they had no material to work with at the start of the project and knew the Northern Lights team could pitch and deliver a wide range of concepts and executions. Calling on the expertise of the Northern Lights Family of companies, we pitched diverse ideas including live action shoots, motion graphics executions and editorially driven spots. Dave and the Luminary team selected a motion graphics approach – designed to enhance the powerful soundtrack, resulting in a flow of animated, dreamlike visuals complementing the poetry of the spoken word. We also brought Dave Chappelle’s iconic neon logo to life. “'The Midnight Miracle’ gives you a look into how me and my friends process the world around us, and i think it will change the way listeners think of what a podcast can be.” – Dave Chappelle
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Our recent collaboration with NBC Sports and Carrie Underwood on the new Sunday Night Football open was featured in Variety. This was our 8th season partnering with NBC on the open for the nation’s most-watched regular TV series. The shoot was conducted at an industrial light & magic (ILM) soundstage using their proprietary stagecraft virtual filmmaking technology, also recently utilized in The Mandalorian.” Our sister company Mr Wonderful designed & animated the end logo, along with producing customizable ugc player and fan pods.