Network, Sport, & Local News Music

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Criminally ruthless meets mindfully tricky on a new brand spot for ID. With hours of original network footage to play with we found all the moments that make crime uncomfortable to watch. But can you get people to admit they like watching murder? Not because it's salacious, but because knowing how it went down before, helps you avoid it yourself. So thank you to murder, for making us crave justice, action, and truth. Where do you get that fix? Witness it on ID.
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ID tapped Trick & Mortar to get maliciously retro for their upcoming Killer 90’s specials. Featuring a concert poster design aesthetic and an equally aggressive soundtrack, the creative was an unapologetic snapshot of this “decade to die for”. Following the clip spot, the tricksters created a unique graphic Primetime open with a grunge vibe tagging the Killer 90s logos with electric spray paint.
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HLN divulged all the gory details to Trick & Mortar for this eerie tease of “Down the Hill: The Delphi Murders.” Our magicians and technicians put all the clues together to tell the horrible secret of the Mono High Bridge in Delphi, Indiana. The Tricksters applied a look of hand-carved lettering to create a wickedly crude aesthetic. It airs alongside a sinister hybrid clip spot that dives deeper into the minds of the people who are still seeking answers in this case.
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Nat Geo knows that Trick & Mortar is at home in the unknown. Not knowing how it's going to turn out is exactly where we like to be. Just like filming the week before lockdown to get Ronan and Ami's stories for Embracing the Unknown from Deloitte and Nat Geo.
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TASK: Create a show open that connects with, excites, and engages the show’s younger urban audience, as identified through market research // CONCEPT: Recruit recording artist, Wale, who has a large urban following similar to First Take’s. Highlight Wale’s freestyle creative process alongside show hosts
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TASK: Create a show open that excites the audience around the theme “Gladiator: The best of the best” to highlight the first year of college bracket playoffs // CONCEPT: Showcase the intensity of college playoffs and how players are “playing to the death” with a futuristic apocalyptic background and band capable of projecting this vision
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TASK: Feature the “Car of Tomorrow” which boasts standard safety features across all Nascar cars in a creative way // CONCEPT: Use 3D animation, tracking, and motion graphics to illustrate 360-degree specs of the next generation “Car of Tomorrow"
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OVERVIEW: Creative Direction & Production // TASK: Create a new show open for ESPN’s 30 for 30, featuring iconic faces and the ESPN Films logo // CONCEPT: Feature prominent icons in black and white to demonstrate the history, with gold dust whimsically fading from the ESPN Films logo
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OVERVIEW: Art Direction, Production, Editing // TASK: Create an emotional and engaging review of Cinemax’s top wins for the year and thank the audience for continuing to watch // CONCEPT: Incorporate a multitude of varying movie highlights, laced together, to demonstrate how many memorable moments were achieved within the year.
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OVERVIEW: Creative & Art Direction // TASK: Create a show open and spot that excites audiences for FIFA’s Confederation Cup Open, highlighting the culture of Brazil // CONCEPT: Use bright Brazillian colors and emotional faces of fans to capture the excitement and intensity of the Confederation Cup
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Lava Studio and MLB Network have created a non-traditional on-air package for MLB Central that doesn’t use just one look, embracing instead a diverse mix of elements and styles that work great together to keep up the fun throughout the three-hour morning broadcast. Bumps and transitions were sourced out of the original collection of seven unique opens, and additional show elements were inspired by that variety as well. Lava’s design and animation team valued the chance to break some rules and explore an array of styles.
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Blake Shelton kicks off the Nascar season during the RIO Olympics with this series of 4 spots created to run across NBC, NBC Sports and MSNBC during the telecast. Shot at the Texas Motor Speedway where temperatures reached 102 on the track.