Lava Studio and MLB Network have created a non-traditional on-air package for MLB Central that doesn’t use just one look, embracing instead a diverse mix of elements and styles that work great together to keep up the fun throughout the three-hour morning broadcast. Bumps and transitions were sourced out of the original collection of seven unique opens, and additional show elements were inspired by that variety as well. Lava’s design and animation team valued the chance to break some rules and explore an array of styles.
Blake Shelton kicks off the Nascar season during the RIO Olympics with this series of 4 spots created to run across NBC, NBC Sports and MSNBC during the telecast. Shot at the Texas Motor Speedway where temperatures reached 102 on the track.