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We came up with the concept that the logo should look like cossack's mustache. Check out how we did it in this Promax-awarded case.
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We came up with 100+ definitions of love to develop CTV channel rebrand. The result was incredible. The network increased its share by 25% in the following year after the brand relaunched. The case received Silver at PromaxBDA Global Excellence Awards in 2021 in Best Brand Image – Rebrand or Refresh Category. Anything is possible with love - we proved that!
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Here’s your fat-free sampler of Lava treats, featuring our sweetest spots, tastiest design, and most vibrant visuals. Bon Appetit!
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A+E Networks Upfront immersive event experience around the theme of 'Women Upfront: The Storytellers' for ad sales.
Four months in the making and from the beginning it was clear that the New York Public Library would be the perfect location and canvas of where the beginnings of A+E's Upfront would take place. The initial theme 'House of Story' was a broader premise where A+E's brands would have a platform to tell individual stories. Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini and many more personalities came to tell personal stories of how they connect with A+E's brands.
From the steps of the NYPL to cocktail hour, the dinner and gift bags—this 360 immersive experience had social media in mind, but more importantly, provide a platform for storytelling to be heard and expressed at a time when a movement is happening for women all over the world.
Design and aesthetic had to reflect the A+E brand—fun, playful yet sophisticated, confident, understated and chic in aesthetic. From the smallest elements like napkins, to the broader ideas around event sound design and graphics, concepted and executed to be one of the largest and most successful events in A+E Networks history.
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How do you take an idea from good to great?
A good idea isn’t worth a thing until you act on it, explore its full potential and grow it into something great. If you want to really express yourself, to inspire people, to promote a brand, if you want to make an impact or get more clicks or likes or dollars, you have to put in the work to make your idea as powerful as it can be.
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Lava Studio and MLB Network have created a non-traditional on-air package for MLB Central that doesn’t use just one look, embracing instead a diverse mix of elements and styles that work great together to keep up the fun throughout the three-hour morning broadcast. Bumps and transitions were sourced out of the original collection of seven unique opens, and additional show elements were inspired by that variety as well. Lava’s design and animation team valued the chance to break some rules and explore an array of styles.
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Lava’s Creatives worked closely with Discovery for the development of Discovery #MINDBLOWN, a new STEM brand for kids. We participated in the evolution of #Mindblown leading up to its launch as a popular product brand with a unique interactive digital experience. Lava designed the #MINDBLOWN video style, and wrote and produced the #MINDBLOWN Blast series. David Woodward directed our young cast, and Lava’s Design and Animation Team created 25 unique and engaging episodes, exposing kids to fun facts about science, nature and tech.
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MLB Network called on Lava Studio to follow up their Promax Gold-winning and Emmy-nominated MLB Tonight show package with a whole new look for the new season. Lava’s concept was to use the iconic home plate shape as the visual motif for the broadcast package redesign. The home plate shape anchors everything from the show open to animated graphic elements and live set content, giving MLB Tonight a unique branded look that baseball fans love. Result: Promax Gold and yet another Emmy nom! Play Ball!
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Valerie Bertinelli’s irreverent comedy cooking show comes wrapped in Lava’s lighthearted and refreshingly retro show package.
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Lava's main title design for The Forever Purge defied expectations for the latest in Blumhouse's popular dystopian film series. Lava brought beauty to the titles by creating idyllic watercolors of Americana, which are then fractured to expose violence, racial tension, anti-immigrant sentiment and societal decay.
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