Upfronts / Newfronts

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Winner of 2018 Clio Award, Justin Timberlake's + AMEX live album release/activation during the Super Bowl from Historic Paisley Park in Minneapolis. This 6 camera live event was streamed on Facebook, Instagram and Twitter world wide as Timberlake's fans got their first listen to "Man Of The Woods". This event lead up to the Super Bowl appearance in Minneapolis and was attended by celebrities and fans alike. BLC worked with Momentum World Wide, AMEX Entertainment and Killian & Company on this event. The activation included custom photo booths, a cabin in the woods, a forest, 4 food booths, a custom scent station, a custom t-shirt silk screening station, 4 bars and a multiscreen film that was created by BLC as well.
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Working with the younger cast of Black~ish, we explain the numbers and the user interface, for the buyers and users in the audience. Large Screen format for Lincoln Center audience.
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A collection of some of Disney Television’s best creators all packaged in a sizzle for a road show and studio showings. Live Action Shoot, NYC and LA.
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The ABC 2017 Upfront Live Action Open was based on the idea that “Steven & Lido” the Ad Agency in Black`ish are pitching to find the idea for the 2017 Upfront. A cast of stars appear , to pitch their own ideas. Shot on the Black~ish set in LA and a recreated set in NYC.
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The 2016 ABC Upfront at Lincoln Center with Priyanka Chopra. Black Label Content Delivered strategy, ideation, live action production, live show with Priyanka Chopra, created original music, choreography, , opening film and stage design for the overall show, and live production. attached is the opening film, the opening live performance, stage design and original music
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Viola Davis stars in the star studded “How To Get A Win With ABC” Upfront opening film. Shot on location in Toronto and Los Angeles. Viola is in Canada and everyone else was a two day shoot in Los Angeles. Movie Magic !
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The idea was to give the audience a feel of SOARING, with a wrap around screen in Lincoln Center. This ultra wide aspect ratio was all shot on location or in studio, as well as utilizing CG. It also included a huge pyrotechnic explosion. The scenes are hints to upcoming new shows.