ALL MADDEN premieres on FOX, December 25th at 2:00 PM ET. FOX Sports Celebrates Football Legend John Madden on Christmas Day with Original Documentary. Evolve was honored to collaborate & produce the official trailer and a campaign of promotional spots. ALL MADDEN is a look into one of the enduring icons of football: John Madden. Centered largely on the 30 years after his Hall of Fame coaching career, the FOX Sports documentary explores Madden’s extraordinary impact on America’s most popular sport, the indelible mark he made on broadcast television and how he revolutionized the video game industry. ALL MADDEN features candid interviews with a roster of football legends, including Tom Brady, Patrick Mahomes, Joe Montana, Peyton Manning, Brett Favre, Bill Belichick, Andy Reid, Lawrence Taylor, Lamar Jackson, Bill Parcells, and Roger Goodell. Conversations with Madden’s wife, Virginia, and their sons, Joe and Mike, reveal the man behind the microphone. The documentary also includes the first extensive on-camera interview with Madden in more than a decade and features never seen before footage of his Hall of Fame career.