Lava’s Creatives worked closely with Discovery for the development of Discovery #MINDBLOWN, a new STEM brand for kids. We participated in the evolution of #Mindblown leading up to its launch as a popular product brand with a unique interactive digital experience. Lava designed the #MINDBLOWN video style, and wrote and produced the #MINDBLOWN Blast series. David Woodward directed our young cast, and Lava’s Design and Animation Team created 25 unique and engaging episodes, exposing kids to fun facts about science, nature and tech.