MLB Network • MLB Tonight • Inside Baseball Show Package
April 1, 2017
Lava’s unique design for MLB Tonight wraps the excitement of the game in a network show package that is a radical departure from traditional sports graphics. We see the construction of an abstracted baseball, and inside it we see ballparks, highlights, and all the textures associated with our national pastime. Winner of Promax Global Gold, North American Gold, and two Silver awards for Art Direction and Design, and nominated for a Sports Emmy Award. In addition to the open, Lava’s Design and Animation Team created over 40 additional unique graphic elements for the show, and each makes unexpected creative use of the textures and materials of the game.