lava studio

New York, Miami


MLB Network Showcase • Show Package
April 1, 2018
The hottest live games on MLB Network got hotter with Lava’s redesign of the MLB Network Showcase show package. Lava’s concept for the show was to take the viewer on a fast paced ride through 2D compositions that unexpectedly transition into 3D space and back again, always playing with viewer’s sense of space. Lava’s design integrates three star players from each team into animated graphic environments. It was essential that the design be customizable for each specific game matchup, as if the open was made to order for every game.