ViacomCBS • NFL Upfront
May 20, 2021
CBS Sports partnered with Lava Studio to create the NFL and soccer segments of the 2021 ViacomCBS Upfront. Lava’s design and animation added impact to the game action, and accentuated the strength of schedule and breadth of coverage that sets ViacomCBS apart. Lava faced tight deadlines to design and produce both upfronts simultaneously with powerful results.