Work
For the third season in a row, the Northern Lights Family has partnered with Paramount+ to launch the most prestigious soccer tournament in the world: The UEFA Champions League. Combining attitude-driven, rapid-fire voice over with a multi-panel split screen editorial approach and kinetic type accents, we crafted a campaign that spoke to both the casual sports fan as well as the die-hard football fanatic. Our visuals scream exhilaration and excitement to draw in new viewers, while our copy was visceral and just “inside the sport” enough to pique the interest of longtime fans. Our campaign included launch spots, matchup topicals, a World Cup media buy, and player-specific vignettes. After launching, during the tournament’s group stage, Paramount+ reported double-digit year-over-year growth in average audience, streaming minutes, and total households, including two of the most streamed Champions League group stage match days in the service’s history.
Work
Northern Lights Agency teamed up with FOX to launch Accused, a new crime anthology series from the Executive Producers of 24 and Homeland. FOX challenged us with conveying that it’s an anthology series featuring a new story each week, but without using the word ‘anthology’.
Our spot broke to an audience of over 11 million viewers in game one of the 2022 World Series, the work was also featured in Deadline and selected as a hot spot in the Promax Daily Brief.
Accused was the top-rated and most-watched debut on any network in three years. The FOX drama posted a 2.3 live and same day rating among a18-49 and 8.4 million viewers. Now the highest-rated scripted telecast of the season to date, Accused joins Alert: Missing Persons Unit as a top two drama debut of the 2022-23 season among a18-49.
Work
Northern Lights Agency collaborated with Prime Video to launch "The English", a limited series starring Emily Blunt (The Devil Wears Prada, A Quiet Place) and Chaske Spencer (The Twilight Saga). Set in 1890, The English takes the core themes of identity and revenge to tell a uniquely compelling parable on race, power, and love.
The trailer doubles down on the explosive violence that erupts seemingly out of nowhere within the beautiful landscape of the old west, building on our previously released teaser.
Our campaign includes a trailer, teaser, critic spot and multiple social elements.
Work
Bicoastal content creation studio BODEGA produced Peacock’s new campaign ”All Together Now”, announcing the latest NBC and Bravo shows are now available on the streaming service.
The work is packed with celebrities including Gwen Stefani, Andy Cohen, Kenan Thompson, and Seth Meyers and features a cover of the classic Beatles track, “All Together Now” performed by André 3000.
The campaign includes a full slate of broadcast spots, bespoke TikTok content and a number of social assets.
This project was a Northern Lights Family collaboration with BODEGA providing live-action production, Northern Lights handling editorial, color and finishing and SuperExploder covering sound design and audio mix.
Work
"The English" is a limited series starring Emily Blunt (The Devil Wears Prada, A Quiet Place) and Chaske Spencer (The Twilight Saga). The series is an American western set in 1890, that follows an English woman who forms an unlikely bond with a Native American man in a partnership for survival. Together they embark on a journey as she seeks revenge on the man who is responsible for the death of her son.
The series is a co-production between Amazon Studios and BBC and is written and directed by Hugo Blick. Northern Lights and Prime Video produced a full campaign of assets, the teaser being the first to drop.
Work
Paramount+ tapped us to help them create their new campaign to announce that the entire Star Trek catalog, featuring 11 series with 840 episodes spanning 6 decades, is streaming exclusively on Paramount+ in the USA – for the first time ever.
Titled “Every Series. Every Episode.”, the campaign shows that there’s a Star Trek series for everyone—from existing fans to newcomers— and that P+ is now the home for all their favorite characters, captains, aliens and episodes. The launch trailer was supported with a full slate of broadcast spots and social assets.
Work
In collaboration with HBO Max, we just launched the new scripted series Tokyo Vice, from Michael Mann, Executive Producer and Director of the first episode.
The crime drama Tokyo Vice captures American journalist Jake Adelstein’s non-fiction firsthand account of the Tokyo Metropolitan Police beat. Adelstein, played by Ansel Elgort (Baby Driver, West Side Story) descends into the neon-soaked underbelly of late '90s Tokyo in search of a great story to reveal what’s beneath its surface.
“This was a dream project”, notes Northern Lights Executive Creative Director Joe Nichols. ”Michael Mann's groundbreaking combination of pop music and emotionally evocative cinematic visuals goes as far back as Miami Vice and is exactly what we strive for in our trailers”.
Work
After the success of The Outlaws season 1, we happily partnered again with Amazon Prime Video to launch the second season of The Outlaws.
Equal parts high stakes action, drama, and absurd comedy, The Outlaw’s mixture of genres was again a tricky, but fun balancing act.
Inspired by the location, graffiti-style freeze frames were used to graphically id the large group of characters in the ensemble.
Work
We had the honor of working with Amazon Prime Video to help launch their new series “As We See It” – a comedy/drama about young adults living with autism. Our trailer portrayed the full spectrum of emotion in this heart-filled series and was featured in both Deadline and Variety.
From Jason Katims (creator of "Friday Night Lights" and "Parenthood"), the series follows three roommates – all played by up and coming actors who identify as being on the autism spectrum – in their search to find love, make friends and become independent in a world that eludes them.
We crafted and delivered a trailer that portrays the intensity as well as the levity of the series with :30 and :15 second spots to match.