Black Label Content

Los Angeles

Disciplines

Brand Integrations
Branded Content
BTS
Concepting / Ideation
Directorial
Editorial & Promotions
EPK, Sales, & Press Kits
Experiential Marketing
Live Action Production
Long Form Content
PSAs
Remote Production (COVID Protocols)
Short Form Content
Theatrical Marketing
Upfronts / Newfronts

About

Black Label Content is an award winning creative content studio focused on intelligent, strategic-storytelling.  We collaborate with our partners to make meaningful connections with consumers

Our craft is storytelling,
Our tools are technology,
Our teams are handpicked.

Social

Clients

Work

Iconic Television

Black Label Content’s brand has been about putting top-tier talent and filmmakers in front of and behind the camera since the Los Angeles-based agency launched in 2010.
Work
Fox CEO of Entertainment, Charlie Collier, takes us on a trip through the historic FOX backlot and meets a few friends along the way. The Fox 2022 Upfront was shot with multiple cameras and angles for the 8 screen presentation in NYC.
Work
“What if they were never discovered ?” Is the premise of this on air promo. This two day “contentpalooza” was all built on stage and includes On-air conceptual Promos, Marketing shoot, 7 sets for Photo shoot and EPK. Selected THE BRIEF Hot Spot. *COVID PRODUCTION
Work
SEASON 6 “PAY ATTENTION TO THE CLUES”. This epic launch spot was shot on location in Venice Beach, Red Studios in Hollywood and Pasadena, CA over a 3 day period, keeping all the costumes and characters undercover. The shoot took place with the highest of COVID protocols and in a heat wave, which caused the actors to come in and out of the “MASKED SINGER” costumes every 15 minutes. PROMAX SHOWCASE.
Work
Shot on stage at Sony Studios Culver City. Black Label Content filmed the table reads, marketing, promos and EPK’s for both shows. On hand were Norman Lear, Jennifer Anniston, Kathryn Hahn, Ann Dowd, Gabrielle Union, Allison Tollman, Kevin Hart, Damon Wayans, John Lithgow and some very special surprise guests, to be revealed on the show. *COVID PRODUCTION
Work
Winner of 2018 Clio Award, Justin Timberlake's + AMEX live album release/activation during the Super Bowl from Historic Paisley Park in Minneapolis. This 6 camera live event was streamed on Facebook, Instagram and Twitter world wide as Timberlake's fans got their first listen to "Man Of The Woods". This event lead up to the Super Bowl appearance in Minneapolis and was attended by celebrities and fans alike. BLC worked with Momentum World Wide, AMEX Entertainment and Killian & Company on this event. The activation included custom photo booths, a cabin in the woods, a forest, 4 food booths, a custom scent station, a custom t-shirt silk screening station, 4 bars and a multiscreen film that was created by BLC as well.
Work
Working with the younger cast of Black~ish, we explain the numbers and the user interface, for the buyers and users in the audience. Large Screen format for Lincoln Center audience.
Work
The Season 3 launch asked the question, “WHATS IN THE BOX?”. The campaign also teases Easter egg hints throughout. Shot on multiple days and multiple locations, the spots feature the new costumes, hints of who might be on and Nick Cannon, delivering the new “Costumes” The Brief selected Hot Spot
Work
Shot two days before the Oscars in the iconic Hollywood Roosevelt Hotel, this year’s contestants on American Idol got the platform of a lifetime by appearing in a Queen-inspired promo during the Academy Awards. Covering the Queen tune “Don’t Stop Me Now,” this year’s crop of crooners participated in a continuous shot video that took them through an elevator, dressing and green rooms before ending up on a rooftop stage.