Northern Lights Agency

NYC and LA

Disciplines

Brand Integrations
Brand Strategy
Branded Content
BTS
Concepting / Ideation
Corporate Communications
Directorial
Editorial & Promotions
EPK, Sales, & Press Kits
Live Action Production
Remote Production (COVID Protocols)
Short Form Content
Theatrical Marketing
Upfronts / Newfronts

About

Northern Lights is an
 entertainment marketing agency.

We have a passion for storytelling and a track record of delivering audiences across all media platforms.

We’re a bicoastal destination for original ideas.

From Promax, Clio and Emmy-winning campaigns to commercials, co-branded content, events and experiences, we shape ideas into focused messages and highly viewed content for networks, streamers and brands.

A powerful one-stop resource. Together, with our in-house partners Mr Wonderful for branding and design,
 SuperExploder for composing, sound design and audio post, and BODEGA for production, 
the Northern Lights Family offers award-winning creative under one roof.

Our clients include Amazon, HBO, Paramount+, Peacock, FOX, NBCU, TBS, Viacom, ABC, Discovery, USA, Food Network, truTV, Comedy Central, History, Lifetime and NBC Sports.

Social

Work

Paramount+ | Star Trek “Every Series. Every Episode.”

Paramount+ tapped us to help them create their new campaign to announce that the entire Star Trek catalog, featuring 11 series with 840 episodes spanning 6 decades, is streaming exclusively on Paramount+ in the USA – for the first time ever. Titled “Every Series. Every Episode.”, the campaign shows that there’s a Star Trek series for everyone—from existing fans to newcomers— and that P+ is now the home for all their favorite characters, captains, aliens and episodes. The launch trailer was supported with a full slate of broadcast spots and social assets.
Work
In collaboration with HBO Max, we just launched the new scripted series Tokyo Vice, from Michael Mann, Executive Producer and Director of the first episode. The crime drama Tokyo Vice captures American journalist Jake Adelstein’s non-fiction firsthand account of the Tokyo Metropolitan Police beat. Adelstein, played by Ansel Elgort (Baby Driver, West Side Story) descends into the neon-soaked underbelly of late '90s Tokyo in search of a great story to reveal what’s beneath its surface. “This was a dream project”, notes Northern Lights Executive Creative Director Joe Nichols. ”Michael Mann's groundbreaking combination of pop music and emotionally evocative cinematic visuals goes as far back as Miami Vice and is exactly what we strive for in our trailers”.
Work
After the success of The Outlaws season 1, we happily partnered again with Amazon Prime Video to launch the second season of The Outlaws. Equal parts high stakes action, drama, and absurd comedy, The Outlaw’s mixture of genres was again a tricky, but fun balancing act. Inspired by the location, graffiti-style freeze frames were used to graphically id the large group of characters in the ensemble.
Work
We partnered with Amazon Prime Video to launch The Outlaws, an unexpected partnership of Stephen Merchant, the co-creator of The Office (UK), and Elgin James, the co-creator of The Mayans M.C. Equal parts high stakes action, drama, and absurd comedy, The Outlaw’s mixture of genres was a tricky, but fun balancing act. Inspired by the location, graffiti-style freeze frames were used to graphically id the large group of characters in the ensemble. Our trailer dropped March 2nd and immediately picked up positive buzz.
Work
We had the honor of working with Amazon Prime Video to help launch their new series “As We See It” – a comedy/drama about young adults living with autism. Our trailer portrayed the full spectrum of emotion in this heart-filled series and was featured in both Deadline and Variety. From Jason Katims (creator of "Friday Night Lights" and "Parenthood"), the series follows three roommates – all played by up and coming actors who identify as being on the autism spectrum – in their search to find love, make friends and become independent in a world that eludes them. We crafted and delivered a trailer that portrays the intensity as well as the levity of the series with :30 and :15 second spots to match.
Work
Anchored by the most prestigious tournament in sports, the UEFA Champions League, we’ve partnered with Paramount+ as they go all-in on the world’s most popular sport! Entering our second year, this ongoing campaign consists of spots for UEFA, Concacaf including the U.S. men’s and women’s national teams, Italy’s Serie A, Argentina’s LPF, Brasil’s Serie A, and The Asian Football Confederation. We provided creative direction, editorial, and graphic design for an extensive deliverables list that’s customized for social, digital, and on air.
Work
We partnered with FOX to launch "The Cleaning Lady", a thrilling and emotionally-driven character drama about Thony De La Rosa – a whip-smart doctor who comes to the U.S. for a medical treatment to save her ailing son. When the system fails her, to survive and save her family, Thony is forced to become a cleaning lady for the mob. Our cuts were featured in the Promax Daily Brief. The premiere was FOX’s most-watched drama launch in two years, registering 7.3 million multi-platform viewers. The first of the two concept-driven :30s utilizes graphic wipes across the screen that moves as though Thony is wiping away the footage in her cleaning.
Work
We worked with USA to announce the movement of several major sports from NBC Sports Network to USA with a promo that highlighted the larger than life characters from Premier League, Nascar, Indycar, the Olympic Games, USGA and the R&A Golf Championships, college and olympic sports, and horse racing. We created a fun, fast paced cut that leaned on the sounds of the announcers and energy of all the athletes.
Work
We partnered with the History Channel to help bring their new brand campaign to life with this comedic campaign featuring Morgan Freeman, William Shatner, and Mary Anderson, inventor of the windshield wiper! The spots have already earned over 3 million views on social media. We acted as a one-stop resource providing edit, color grading, sound design, and final mix. What started out as a two-spot assignment turned into five on-air spots along with multiple social and digital versions.