Los Angeles


Brand Integrations
Branded Content
Concepting / Ideation
Editorial & Promotions
Live Action Production
Long Form Content
Short Form Content
Theatrical Marketing
Upfronts / Newfronts


Emmy Award-winning NuContext is renowned in the entertainment marketing and production field for its teamwork, dedication to inclusivity, keen creativity and production expertise, and all the good vibes. With a high comfort level expressed by every one of its collaborators, NuContext prides itself on their ability to be perceived by each of its high-profile clients as a natural extension of their own in-house creative and production teams. Over the course of their 16-year history, NuContext has earned a stellar reputation within the marketing industry for crafting award-winning promotional television and advertising campaigns.

Founded by celebrated Executive Producer Angela Guice in Hollywood in 2006, the production agency specializes in the conception, production, and post production of promotional campaigns, including live action shoots, promos, branded content, commercials, and music videos for television networks, streaming services, theatrical films, Fortune 500 brands, music labels, multi-media corporations and their products.

Clients include ABC, FOX, HULU, Netflix, Disney Channel, Freeform, Viacom and Warner Media, to name a few.




HULU | Kardashians Launch Campaign

When the most famous family in the world heads to a new home on Hulu, you pull out all the stops - and shatter all the creative expectations. NuContext handled live action production for on air, social and produced the key art photo shoot. We couldn't be more proud or grateful to work on this campaign with the Hulu team.
Appropriately for Women’s History Month, female-led NuContext, helmed by executive producer and founder Angela Guice, produced ABC’s campaign for the 94th annual Academy Awards. The show is hosted this year by three women: Regina Hall, Amy Schumer and Wanda Sykes. It’s the first time the Oscars have had any hosts since 2018 when Jimmy Kimmel hosted. “This is a historic moment for the Oscars and we didn’t take it lightly that this campaign was produced by a female-led production company,” Guice said. “It was a lot of girl power on set.” Besides the above spot, NuContext also produced the electronic press kit and social media assets as well as production support for the key art, which was shot by Art Streiber in conjunction with the ABC photography department.
NuContext is proud that Hollywood’s biggest night featured this beautiful Pfizer + Oscars branded content spot. This campaign honors the hard working crew members who made the magic happen on some of this years Oscar nominated films. So many feels and a sincere thank you to our crew members for keeping us ready, set safe the past 2 years of pandemic production!
Stylish, secretive and oh so much of a tease! For season 7 of Fox’s hit show, “The Masked Singer” NuContext brought on director Trudy Bellinger to bring an epic creative vision to life.
Pulling out all the fun toys for this concept launch spot - phantom cam, high speed motion control, and a 180 degree wine barrel room. NuContext helped bring the drama to the on air and key art for ABC's new series PROMISED LAND.
Sun, sand and recreating the Bachelor in Paradise Sayulita bar in Malibu? With covid protocols making travel to the actual location not possible, NuContext was tasked with creating an exact picture match of the iconic BIP bar for this Heiniken sponsor spot. Using production design magic, including all the palm trees, we transported our stars Lil Jon and Wells Adams back to Mexico right here in SoCal.
Reuniting with one of our favorite casts in the business is ALWAYS magic. NuContext brought all the HBCU marching band and step team vibes for this energetic launch for season 3 of Freeform's hit series GROWNISH.
3 parks, 4 resorts, 12 locations and one journey through the magic of Disney Vacation Club. Shot of over the course of 3 days, NuContext brings the joy and magic home.
Music can shape a mood, set the tone and sometimes, change the course of history. In this spot, shot by NuContext on location at Raphael Saddiq's studio in Los Angeles, the composer and artist takes on us on a journey driven by inspiration and admiration for ARETHA.