Appropriately for Women’s History Month, female-led NuContext, helmed by executive producer and founder Angela Guice, produced ABC’s campaign for the 94th annual Academy Awards. The show is hosted this year by three women: Regina Hall, Amy Schumer and Wanda Sykes. It’s the first time the Oscars have had any hosts since 2018 when Jimmy Kimmel hosted.
“This is a historic moment for the Oscars and we didn’t take it lightly that this campaign was produced by a female-led production company,” Guice said. “It was a lot of girl power on set.”
Besides the above spot, NuContext also produced the electronic press kit and social media assets as well as production support for the key art, which was shot by Art Streiber in conjunction with the ABC photography department.