Brand Activation

Work
By
M3
CLIENT: We want to speak with families around the world to find out how play has changed their lives, while tying it into an indestructible soccer ball that Chevrolet had branded. M3: One of of most-meaningful projects ever. We interviewed people internationally to cast, hired crew around the world, and directed two seasons of an amazingly emotional and connective campaign. Ultimately, we delivered multiple versions of each spot for on-air, digital, and social, culminating with the finale at Manchester United's home stadium. A life-changing project.
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No matter the size, scope, format or subject, Riverside Entertainment will elevate any production with one central focus: good storytelling.
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Criminally ruthless meets mindfully tricky on a new brand spot for ID. With hours of original network footage to play with we found all the moments that make crime uncomfortable to watch. But can you get people to admit they like watching murder? Not because it's salacious, but because knowing how it went down before, helps you avoid it yourself. So thank you to murder, for making us crave justice, action, and truth. Where do you get that fix? Witness it on ID.
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HBO

TASK: Introduce the new features of HBO.com to current and prospective customers // CONCEPT: Feature well-known shows audiences can identify with while demonstrating how to seamlessly navigate through HBO.com online.
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OVERVIEW: Art Direction, Production, Editing // TASK: Create an emotional and engaging review of Cinemax’s top wins for the year and thank the audience for continuing to watch // CONCEPT: Incorporate a multitude of varying movie highlights, laced together, to demonstrate how many memorable moments were achieved within the year.
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OVERVIEW: Creative & Art Direction // TASK: Create a show open and spot that excites audiences for FIFA’s Confederation Cup Open, highlighting the culture of Brazil // CONCEPT: Use bright Brazillian colors and emotional faces of fans to capture the excitement and intensity of the Confederation Cup
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Our team developed open titles for one of the most prominent marketing awards in the world. This work was for the Ukrainian market. The key idea is a claw machine which chooses the winner, and everyone wants to catch the chance to become a lucky one.
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Promo for the first premiere of a fantastic show Lip Sync Battle in Ukraine on 1+1 TV Channel. The primary TV show is where two celebrities compete against each other in an epic song-for-song battle.
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9 countries, 100 recorded experts, dozens of unique studies and previously unknown facts about our history – this is the “Mysteries of the Great Ukrainians” project that we have been working on all year. The project reveals a lot of secrets: Roksolana’s secret, the death of Hrushevsky, Mazepa’s legendary treasure etc. The graphic plot is based on iconic stories and topics - archaeological excavations, declassified archives, laboratory examinations, published private collections and artifacts. The graphics which we used allowed us to enhance the effect of the scene reconstruction of events inside the project. For each series, we have developed an exclusive packshot with the main character, which makes this project unique.
Work
While it is winter and cold outside the window, we have offered the audience of one of the biggest TV Channels in UA to stay in the world of 1+1, where it is always cozy and warm. In the design, we use a central composition, where there is always warmth, in contrast to the cold outside. As the main style, we choose paper clippings of New Year's attributes in combination with warm light. According to the animation in the logo ID, we turn on the New Year's mood by turning on the lights.