Brand Activation

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Our team developed open titles for one of the most prominent marketing awards in the world. This work was for the Ukrainian market. The key idea is a claw machine which chooses the winner, and everyone wants to catch the chance to become a lucky one.
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Promo for the first premiere of a fantastic show Lip Sync Battle in Ukraine on 1+1 TV Channel. The primary TV show is where two celebrities compete against each other in an epic song-for-song battle.
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9 countries, 100 recorded experts, dozens of unique studies and previously unknown facts about our history – this is the “Mysteries of the Great Ukrainians” project that we have been working on all year. The project reveals a lot of secrets: Roksolana’s secret, the death of Hrushevsky, Mazepa’s legendary treasure etc. The graphic plot is based on iconic stories and topics - archaeological excavations, declassified archives, laboratory examinations, published private collections and artifacts. The graphics which we used allowed us to enhance the effect of the scene reconstruction of events inside the project. For each series, we have developed an exclusive packshot with the main character, which makes this project unique.
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While it is winter and cold outside the window, we have offered the audience of one of the biggest TV Channels in UA to stay in the world of 1+1, where it is always cozy and warm. In the design, we use a central composition, where there is always warmth, in contrast to the cold outside. As the main style, we choose paper clippings of New Year's attributes in combination with warm light. According to the animation in the logo ID, we turn on the New Year's mood by turning on the lights.
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Glamazon - Amazon’s internal diversity and inclusion network for LGBTQIA+ employees and their allies - approached Regej & Company to help ideate and conceptualize a holiday event theme that would incorporate both live and virtual elements. The objective was to host an event that would help the organization boldly amplify their mission: to help bridge the gap between employees and the broader LGBTQIA+ community through diversity, education and awareness. Through strategy and ideation, R&CO proposed to deliver an event tied around the theme, “Information Is Beautiful.” The aim of the creative concept behind the theme was to shine light on the realities and actual statistics of underrepresented artists within the local LGBTQIA+ community by sourcing and ultimately selecting, eight artists from the local black, latinx and queer communities to exhibit their artwork in a beautifully curated art space at Second Home in Hollywood, CA. Glamazon employees along with employees from other companies in the tech media space including: Netflix, Snapchat, ViacomCBS, Warner, Disney and others, were invited to learn from, enjoy and potentially purchase the artwork being exhibited at the event. The live event included a panel that was moderated by a member of the Glamazon board and a high-profile non-binary artist in the Los Angeles community. Three of the eight artists were chosen to participate in the panel. Questions were geared around the underrepresentation of minority artists in the art community and the selected artists were invited to give their perspective, experience and advice on how organizations can better learn from and incorporate diversity into art driven initiatives. To complement the live panel, R&CO tied in a virtual component by collaborating with Amazon to record, live stream, and share the panel with Amazon employees globally. Following the panel, event attendees were invited to view the artwork and network with each other and the artists over live music, cocktails and light bites. R&CO worked to secure event sponsors including: Theragun, Siempre Tequila, VOSS Water, Cool Cat Wine Spritzer, Matador Vodka, Cystalhead Vodka and Stellum Spirits.
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The 1+1 Design team has excellent experience with various projects, styles, brands and design challenges. The Showreel contains different works from 2021-2022, which include creative direction, art direction, motion graphics, broadcast design, animation, open titles, commercials, promo, VFX, branding, and logo development.
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Our main goal was to refresh the brand of the TV show “Masquerade.” 1+1 Team created brand identity and logo that you want to touch! The main idea was to mix&match textures and materials from the show’s costumes to make each letter unique and eye-catching – just like the show itself. We built our 360 degrees campaign based on these ideas. The logo became a Gold winner of the Promax Europe 2022 (section: programme-specific logo)
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Anthony Anderson hosts the IMAGE AWARDS on TV-ONE in this 5 spot campaign. In this spot, Anthony wants his name in lights in the NAACP IMAGE Awards Campaign by TV ONE. Promax BDA HOTSPOT
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A+E Networks Upfront immersive event experience around the theme of 'Women Upfront: The Storytellers' for ad sales. Four months in the making and from the beginning it was clear that the New York Public Library would be the perfect location and canvas of where the beginnings of A+E's Upfront would take place. The initial theme 'House of Story' was a broader premise where A+E's brands would have a platform to tell individual stories. Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini and many more personalities came to tell personal stories of how they connect with A+E's brands. From the steps of the NYPL to cocktail hour, the dinner and gift bags—this 360 immersive experience had social media in mind, but more importantly, provide a platform for storytelling to be heard and expressed at a time when a movement is happening for women all over the world. Design and aesthetic had to reflect the A+E brand—fun, playful yet sophisticated, confident, understated and chic in aesthetic. From the smallest elements like napkins, to the broader ideas around event sound design and graphics, concepted and executed to be one of the largest and most successful events in A+E Networks history.
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By
Spillt
What do you get when you cross the beloved institution of Puppy Bowl and the “On Tropic Time Now” brand promise of Tropical Smoothie Café? An adorable co-branded day at the beach for Cafecito and his adopted human Patty. Longtime client and collaborators at Discovery first came to us with the idea of “catching up with a former Puppy Bowl puppy now living his best life” and asked us to help visualize it through a Tropical Smoothie Café lens. A quick look into the TSC brand guide and it was obvious that we needed to flex our live-action skills and take our four-legged friend to the beach. Immediately, we reached out to our production partner Waypoint Films for help facilitating the production and in no time, we were standing on the broad walk of Hollywood beach, smoothies in hand, capturing our subjects frolicking in the sand. Upon wrapping the successful shoot, we set to work editing a story about the personality and chemistry of Cafecito (now named Mooshu) and Patty, music video style. Not surprisingly the hardest part was deciding which moment to include of the seemingly endless magic moments our pup and human provided. The campaign included: social media stills, videos, and boomerangs, an on-air :30, and a longer web vignette which saw over a million views on Facebook.
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Meet Nobel Peace Prize laureates and learn about the legacy of Alfred Nobel in this immersive gameplay-based trailer created by the team at Brokendoll in partnership with Minecraft Education Edition, the Nobel Peace Center and Games for Change.
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Lava’s Creatives worked closely with Discovery for the development of Discovery #MINDBLOWN, a new STEM brand for kids. We participated in the evolution of #Mindblown leading up to its launch as a popular product brand with a unique interactive digital experience. Lava designed the #MINDBLOWN video style, and wrote and produced the #MINDBLOWN Blast series. David Woodward directed our young cast, and Lava’s Design and Animation Team created 25 unique and engaging episodes, exposing kids to fun facts about science, nature and tech.