Power of Play: Mfanelo
August 23, 2023
CLIENT: We want to speak with families around the world to find out how play has changed their lives while tying it into an indestructible soccer ball that Chevrolet had branded. M3: One of of most-meaningful projects ever. We interviewed people internationally, we hired crew around the world, we directed two seasons of an amazingly emotional and connective campaign, and we delivered multiple versions of each spot for on-air, digital, and social, culminating with the finale at Manchester United's home stadium. A life-changing project.