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Glamazon - Amazon’s internal diversity and inclusion network for LGBTQIA+ employees and their allies - approached Regej & Company to help ideate and conceptualize a holiday event theme that would incorporate both live and virtual elements. The objective was to host an event that would help the organization boldly amplify their mission: to help bridge the gap between employees and the broader LGBTQIA+ community through diversity, education and awareness.
Through strategy and ideation, R&CO proposed to deliver an event tied around the theme, “Information Is Beautiful.” The aim of the creative concept behind the theme was to shine light on the realities and actual statistics of underrepresented artists within the local LGBTQIA+ community by sourcing and ultimately selecting, eight artists from the local black, latinx and queer communities to exhibit their artwork in a beautifully curated art space at Second Home in Hollywood, CA. Glamazon employees along with employees from other companies in the tech media space including: Netflix, Snapchat, ViacomCBS, Warner, Disney and others, were invited to learn from, enjoy and potentially purchase the artwork being exhibited at the event.
The live event included a panel that was moderated by a member of the Glamazon board and a high-profile non-binary artist in the Los Angeles community. Three of the eight artists were chosen to participate in the panel. Questions were geared around the underrepresentation of minority artists in the art community and the selected artists were invited to give their perspective, experience and advice on how organizations can better learn from and incorporate diversity into art driven initiatives. To complement the live panel, R&CO tied in a virtual component by collaborating with Amazon to record, live stream, and share the panel with Amazon employees globally.
Following the panel, event attendees were invited to view the artwork and network with each other and the artists over live music, cocktails and light bites. R&CO worked to secure event sponsors including: Theragun, Siempre Tequila, VOSS Water, Cool Cat Wine Spritzer, Matador Vodka, Cystalhead Vodka and Stellum Spirits.
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The 1+1 Design team has excellent experience with various projects, styles, brands and design challenges. The Showreel contains different works from 2021-2022, which include creative direction, art direction, motion graphics, broadcast design, animation, open titles, commercials, promo, VFX, branding, and logo development.
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Our main goal was to refresh the brand of the TV show “Masquerade.”
1+1 Team created brand identity and logo that you want to touch! The main idea was to mix&match textures and materials from the show’s costumes to make each letter unique and eye-catching – just like the show itself. We built our 360 degrees campaign based on these ideas.
The logo became a Gold winner of the Promax Europe 2022 (section: programme-specific logo)
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Anthony Anderson hosts the IMAGE AWARDS on TV-ONE in this 5 spot campaign. In this spot, Anthony wants his name in lights in the NAACP IMAGE Awards Campaign by TV ONE. Promax BDA HOTSPOT
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A+E Networks Upfront immersive event experience around the theme of 'Women Upfront: The Storytellers' for ad sales.
Four months in the making and from the beginning it was clear that the New York Public Library would be the perfect location and canvas of where the beginnings of A+E's Upfront would take place. The initial theme 'House of Story' was a broader premise where A+E's brands would have a platform to tell individual stories. Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini and many more personalities came to tell personal stories of how they connect with A+E's brands.
From the steps of the NYPL to cocktail hour, the dinner and gift bags—this 360 immersive experience had social media in mind, but more importantly, provide a platform for storytelling to be heard and expressed at a time when a movement is happening for women all over the world.
Design and aesthetic had to reflect the A+E brand—fun, playful yet sophisticated, confident, understated and chic in aesthetic. From the smallest elements like napkins, to the broader ideas around event sound design and graphics, concepted and executed to be one of the largest and most successful events in A+E Networks history.
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Meet Nobel Peace Prize laureates and learn about the legacy of Alfred Nobel in this immersive gameplay-based trailer created by the team at Brokendoll in partnership with Minecraft Education Edition, the Nobel Peace Center and Games for Change.
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To support the launch of Game of Thrones Season 4, HBO engaged DEFINITION 6 to build a digital experience that would extend the action through a robust, fully customized content management system. The Game of Thrones Viewers Guide is an interactive companion piece and a fantastic example of a multi-media narrative.
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A blank page is never really blank. There is always a customer with a need and a client who wants to fulfil a promise. That is where we start all our concepts, elbows deep in the strategy and the brief. It's our starting point for original creativity. From there its a short hop skip and a jump to scripts, storyboards too animatics and beyond!
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Inspired by Chinese propaganda posters from the second world war we gave this stirring piece of motion graphics work a unique look.
Waking the Tiger was our first ever project for Paradox and not only was the announcement trailer the first in a series of deliverables it marked the beginning of a fantastic relationship.
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When Paradox Interactive tasks us with creating the brand and announcement for Imperator: Rome it was no easy feat. The game was still firmly in development and without any assets to lean we decided to tell the history of Rome in the form of one custom design and rather magnificent sculpture.
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Minecraft is the biggest game on the planet and with cross play between X-Box, Nintendo Switch and Playstation it just broke more boundaries. As far as we are aware this was the first time all 3 major platforms featured in the same commercial. Hats off to Minecraft!
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CK3 was the much anticipated sequel to, unsurprisingly CK2. We had the please of orchestrating the brand strategy, visual identity and launch campaign. All in all it was a smash hit. CK3 blew through its sales targets and hit Nr 1 on the Steam Store. Take a peek at the video below to get a feel for the breadth and depth of our work this fantastic franchise.