Brand Strategy

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Promo for the first premiere of a fantastic show Lip Sync Battle in Ukraine on 1+1 TV Channel. The primary TV show is where two celebrities compete against each other in an epic song-for-song battle.
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TCH

TCH - is the most significant news agency in Ukraine. TCH - it's not just news; it is a brand with deep emotions and storytelling, one of the most well-known brands in Ukraine. The faces of the heroes became the basis of the concept. Friendly and responsive interface, the logo as a navigator is the strongest side of the concept. We developed a full package of graphics.
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Brand Identity and full graphic package for the launch of the new program on 1+1 TV Channel ProSport
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9 countries, 100 recorded experts, dozens of unique studies and previously unknown facts about our history – this is the “Mysteries of the Great Ukrainians” project that we have been working on all year. The project reveals a lot of secrets: Roksolana’s secret, the death of Hrushevsky, Mazepa’s legendary treasure etc. The graphic plot is based on iconic stories and topics - archaeological excavations, declassified archives, laboratory examinations, published private collections and artifacts. The graphics which we used allowed us to enhance the effect of the scene reconstruction of events inside the project. For each series, we have developed an exclusive packshot with the main character, which makes this project unique.
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Glamazon - Amazon’s internal diversity and inclusion network for LGBTQIA+ employees and their allies - approached Regej & Company to help ideate and conceptualize a holiday event theme that would incorporate both live and virtual elements. The objective was to host an event that would help the organization boldly amplify their mission: to help bridge the gap between employees and the broader LGBTQIA+ community through diversity, education and awareness. Through strategy and ideation, R&CO proposed to deliver an event tied around the theme, “Information Is Beautiful.” The aim of the creative concept behind the theme was to shine light on the realities and actual statistics of underrepresented artists within the local LGBTQIA+ community by sourcing and ultimately selecting, eight artists from the local black, latinx and queer communities to exhibit their artwork in a beautifully curated art space at Second Home in Hollywood, CA. Glamazon employees along with employees from other companies in the tech media space including: Netflix, Snapchat, ViacomCBS, Warner, Disney and others, were invited to learn from, enjoy and potentially purchase the artwork being exhibited at the event. The live event included a panel that was moderated by a member of the Glamazon board and a high-profile non-binary artist in the Los Angeles community. Three of the eight artists were chosen to participate in the panel. Questions were geared around the underrepresentation of minority artists in the art community and the selected artists were invited to give their perspective, experience and advice on how organizations can better learn from and incorporate diversity into art driven initiatives. To complement the live panel, R&CO tied in a virtual component by collaborating with Amazon to record, live stream, and share the panel with Amazon employees globally. Following the panel, event attendees were invited to view the artwork and network with each other and the artists over live music, cocktails and light bites. R&CO worked to secure event sponsors including: Theragun, Siempre Tequila, VOSS Water, Cool Cat Wine Spritzer, Matador Vodka, Cystalhead Vodka and Stellum Spirits.
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The 1+1 Design team has excellent experience with various projects, styles, brands and design challenges. The Showreel contains different works from 2021-2022, which include creative direction, art direction, motion graphics, broadcast design, animation, open titles, commercials, promo, VFX, branding, and logo development.
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Our main goal was to refresh the brand of the TV show “Masquerade.” 1+1 Team created brand identity and logo that you want to touch! The main idea was to mix&match textures and materials from the show’s costumes to make each letter unique and eye-catching – just like the show itself. We built our 360 degrees campaign based on these ideas. The logo became a Gold winner of the Promax Europe 2022 (section: programme-specific logo)
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