Brand Strategy

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We came up with 100+ definitions of love to develop CTV channel rebrand. The result was incredible. The network increased its share by 25% in the following year after the brand relaunched. The case received Silver at PromaxBDA Global Excellence Awards in 2021 in Best Brand Image – Rebrand or Refresh Category. Anything is possible with love - we proved that!
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Here’s your fat-free sampler of Lava treats, featuring our sweetest spots, tastiest design, and most vibrant visuals. Bon Appetit!
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The latest from Elevation. We exist to help others fly. Join us on a journey spanning this universe, the metaverse, and beyond.
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When we were asked to brand Rewind TV for its launch, we pumped up our Reeboks, teased our hair, and strapped on our swatches, because we had one month to get this totally tubular network ready for its neon debut. We worked closely with Nexstar Media Group to develop an entire brand network package for their newest offering, Rewind TV. The new over-the-air network provides viewers with a lineup of beloved shows from the 80s and 90s. Check out the full case study here: https://www.thisiselevation.com/rewind-tv
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We were tasked with crafting new branding and identity that brings the excitement and attitude of Buffalo Wild Wings to their in-bar network, OT. Buffalo Wild Wings had recently revamped its main branding, refining its messaging, colors, and iconography in the process. We worked with them to develop a network package that fit their recent rebrand, supported new content pillars such as sports betting and esports, and created an immersive and social experience inside their restaurants. Through bold and playful design, OT is loud and in your face, even without being able to rely on sound. Read the full case study here: https://www.thisiselevation.com/buffalo-wild-wings-ot-rebrand
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A+E Networks Upfront immersive event experience around the theme of 'Women Upfront: The Storytellers' for ad sales. Four months in the making and from the beginning it was clear that the New York Public Library would be the perfect location and canvas of where the beginnings of A+E's Upfront would take place. The initial theme 'House of Story' was a broader premise where A+E's brands would have a platform to tell individual stories. Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini and many more personalities came to tell personal stories of how they connect with A+E's brands. From the steps of the NYPL to cocktail hour, the dinner and gift bags—this 360 immersive experience had social media in mind, but more importantly, provide a platform for storytelling to be heard and expressed at a time when a movement is happening for women all over the world. Design and aesthetic had to reflect the A+E brand—fun, playful yet sophisticated, confident, understated and chic in aesthetic. From the smallest elements like napkins, to the broader ideas around event sound design and graphics, concepted and executed to be one of the largest and most successful events in A+E Networks history.
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3 parks, 4 resorts, 12 locations and one journey through the magic of Disney Vacation Club. Shot of over the course of 3 days, NuContext brings the joy and magic home.
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DESIGN Our client, Fox Entertainment, partnered with Alfred Coffee for a special promotional campaign tie-in focused on The Masked Singer.  We were tasked with designing in-store murals and character based cup sleeves that would be handed to their customers with a coffee purchase. The Challenge: we were limited to vector based art utilizing only 6 spot colors for all designs. Our finalized art and mechanicals were delivered to the client to their exact specifications with designs that uniquely worked for the 4 different characters along with custom tag lines that tied into a ‘coffee’ theme. 
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Spillt
As huge fans of Adult Swim, our team is humbled to have the opportunity to develop the on-air look for their Toonami content block year after year. It’s one of those rare opportunities where we’re encouraged to truly spread our creative wings while working in close collaboration with the Adult Swim team. Ultimately, a massive, detailed graphics toolkit is developed and implemented each year. We can't wait to start on the next one!
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Northern Lights Agency partnered with Luminary, the subscription podcast company, to develop the social campaign for the new top secret Dave Chappelle podcast known as "The Midnight Miracle." Luminary tapped us because they had no material to work with at the start of the project and knew the Northern Lights team could pitch and deliver a wide range of concepts and executions. Calling on the expertise of the Northern Lights Family of companies, we pitched diverse ideas including live action shoots, motion graphics executions and editorially driven spots. Dave and the Luminary team selected a motion graphics approach – designed to enhance the powerful soundtrack, resulting in a flow of animated, dreamlike visuals complementing the poetry of the spoken word. We also brought Dave Chappelle’s iconic neon logo to life. “'The Midnight Miracle’ gives you a look into how me and my friends process the world around us, and i think it will change the way listeners think of what a podcast can be.” – Dave Chappelle
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How do you take an idea from good to great? A good idea isn’t worth a thing until you act on it, explore its full potential and grow it into something great. If you want to really express yourself, to inspire people, to promote a brand, if you want to make an impact or get more clicks or likes or dollars, you have to put in the work to make your idea as powerful as it can be.