Key Art

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Our team developed open titles for one of the most prominent marketing awards in the world. This work was for the Ukrainian market. The key idea is a claw machine which chooses the winner, and everyone wants to catch the chance to become a lucky one.
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We came up with the concept that the logo should look like cossack's mustache. Check out how we did it in this Promax-awarded case.
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This is our recent motion graphics showreel. Many other great cases to include soon.
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DESIGN & RETOUCHING- We teamed up with Sony Crackle to promote ‘SuperMansion’. We created a print and digital campaign consisting of a motion poster, 6 character posters / social posts, and a strategic placement ad set to be humorously showcased in Comic-con restrooms. Additionally, we handled retouching for their internally designed 1sheet and studio lot wall art.
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SKETCH, CONCEPT, DESIGN, COPY, RETOUCHING, BREAKOUTS- We teamed up with Sony Crackle to create the Print and Digital campaign for Season 3 of “StartUp’.
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DESIGN & FINISHING- We teamed up with Kelly Turner and Participant Media to create a poster campaign for Rahul Jain’s ‘Invisible Demons’. We are passionate about working on films that increase public awareness of critical social and environmental issues- this was a great opportunity to exercise our creative chops and to get actively involved with some great organizations and causes. ‘Invisible Demons’ is a documentary that explores the dramatic consequences of India’s growing economy, capturing one city’s crisis and magnifying our collective awareness of Earth’s climate realities. A portion of profits from this campaign were donated to ‘Union Of Concerned Scientists’ ucsusa.org
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CONCEPT, DESIGN, COPY, RETOUCHING, ILLUSTRATION- We teamed up with Sony Crackle to create Mini poster giveaways for Comic-Con to promote ‘Dead Rising’. The multi-part event show was based off of the popular video game of the same name, and was effectively aimed at the comic-con crowd to hype the show.
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CONCEPT, DESIGN, BREAKOUTS, COPY- Outdoor campaign show launch for CBS’s sitcom ‘Carol’s Second Act’
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Appropriately for Women’s History Month, female-led NuContext, helmed by executive producer and founder Angela Guice, produced ABC’s campaign for the 94th annual Academy Awards. The show is hosted this year by three women: Regina Hall, Amy Schumer and Wanda Sykes. It’s the first time the Oscars have had any hosts since 2018 when Jimmy Kimmel hosted. “This is a historic moment for the Oscars and we didn’t take it lightly that this campaign was produced by a female-led production company,” Guice said. “It was a lot of girl power on set.” Besides the above spot, NuContext also produced the electronic press kit and social media assets as well as production support for the key art, which was shot by Art Streiber in conjunction with the ABC photography department.
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Pulling out all the fun toys for this concept launch spot - phantom cam, high speed motion control, and a 180 degree wine barrel room. NuContext helped bring the drama to the on air and key art for ABC's new series PROMISED LAND.
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Enlisted by CNN Creative Marketing to collaborate in promoting seasons three and four of the HLN Original Series “Vengeance,” 2C Creative (“2C”) gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. Watch campaign highlights HERE. “Vengeance” is an HLN Original Series about revenge, betrayal and murder. Each season follows 10 true-life mysteries through all of the twists and turns that lead to arrests, verdicts and justice. “Vengeance – Killer Coworkers” premiered Sunday, January 5, and the campaign will evolve for season four – “Vengeance – Killer Families” this summer. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and home lives and injects them with a True Crime twist. The scenarios are simple – a desk, a break room, a kitchen, a living room – but each has been tainted with murder so it’s both familiar and shocking, normal and unsettling. To create these completely custom scenarios, 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing.