With the direction that “Murphy (main character) is her own worst enemy” we set off on creative exploration for In The Dark’s Final Season Key Art for our client CW. We wanted it to be focused on Murphy, a little dark and simple. For the comp that went to finish- we focused directly on Murphy; directly getting into her head; her thoughts; what would this season focus on? SAVE ME. Murphy is blind and that plays a major part in the series narrative. Setting the type in braille was a creative choice that fit.