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Our creative partners at Discovery came to us for the key art for their final season of their legacy reality show- Diesel Brothers- because they new we loved a good illustration project. They really wanted some thing that portrayed the season’s “rallying cry for diesel”. They wanted something BIG! IN YOUR FACE! LARGER THAN LIFE! that would help solidify the cast as the “top dogs” in the competitive diesel world.
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Working with our frequent creative collaborators at Fox Entertainment, we began work on the 3rd Season of Name That Tune. The network has several music centric competition shows, so it becomes a challenge to make sure that each show is distinctive from the other as well as fresh for each new season. We have successfully created the key art for each season of Name That Tune since it the show was rebooted in 2020 as well as several of their other music gameshows.
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Our first project with a new partner in the A+E / Lifetime Creative Team, whom we were introduced to through Promax’s Agency Summit. This was a huge priority for the client- big property for the network, prime ad placement in one of The Hollywood Reporter’s biggest issues of the year, announcing a collaboration with megastar Mary J Blige. The were looking for a clean, sophisticated, text driven, Mary J Blige centric layout. This was a highly collaborative effort between our creative team and Lifetime’s in-house creative team.
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With the direction that “Murphy (main character) is her own worst enemy” we set off on creative exploration for In The Dark’s Final Season Key Art for our client CW. We wanted it to be focused on Murphy, a little dark and simple. For the comp that went to finish- we focused directly on Murphy; directly getting into her head; her thoughts; what would this season focus on? SAVE ME. Murphy is blind and that plays a major part in the series narrative. Setting the type in braille was a creative choice that fit.
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Glamazon - Amazon’s internal diversity and inclusion network for LGBTQIA+ employees and their allies - approached Regej & Company to help ideate and conceptualize a holiday event theme that would incorporate both live and virtual elements. The objective was to host an event that would help the organization boldly amplify their mission: to help bridge the gap between employees and the broader LGBTQIA+ community through diversity, education and awareness.
Through strategy and ideation, R&CO proposed to deliver an event tied around the theme, “Information Is Beautiful.” The aim of the creative concept behind the theme was to shine light on the realities and actual statistics of underrepresented artists within the local LGBTQIA+ community by sourcing and ultimately selecting, eight artists from the local black, latinx and queer communities to exhibit their artwork in a beautifully curated art space at Second Home in Hollywood, CA. Glamazon employees along with employees from other companies in the tech media space including: Netflix, Snapchat, ViacomCBS, Warner, Disney and others, were invited to learn from, enjoy and potentially purchase the artwork being exhibited at the event.
The live event included a panel that was moderated by a member of the Glamazon board and a high-profile non-binary artist in the Los Angeles community. Three of the eight artists were chosen to participate in the panel. Questions were geared around the underrepresentation of minority artists in the art community and the selected artists were invited to give their perspective, experience and advice on how organizations can better learn from and incorporate diversity into art driven initiatives. To complement the live panel, R&CO tied in a virtual component by collaborating with Amazon to record, live stream, and share the panel with Amazon employees globally.
Following the panel, event attendees were invited to view the artwork and network with each other and the artists over live music, cocktails and light bites. R&CO worked to secure event sponsors including: Theragun, Siempre Tequila, VOSS Water, Cool Cat Wine Spritzer, Matador Vodka, Cystalhead Vodka and Stellum Spirits.
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DESIGN & RETOUCHING- We teamed up with Sony Crackle to promote ‘SuperMansion’. We created a print and digital campaign consisting of a motion poster, 6 character posters / social posts, and a strategic placement ad set to be humorously showcased in Comic-con restrooms. Additionally, we handled retouching for their internally designed 1sheet and studio lot wall art.
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CONCEPT, DESIGN, COPY, RETOUCHING, ILLUSTRATION- We teamed up with Sony Crackle to create Mini poster giveaways for Comic-Con to promote ‘Dead Rising’. The multi-part event show was based off of the popular video game of the same name, and was effectively aimed at the comic-con crowd to hype the show.
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CONCEPT, DESIGN, BREAKOUTS, COPY- Outdoor campaign show launch for CBS’s sitcom ‘Carol’s Second Act’
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Season 19 Grey's Anatomy, long form content introduces the characters. Shoot included the Season 19 photo Galleries and interviews.