Upfronts / Newfronts

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Black Label Content’s brand has been about putting top-tier talent and filmmakers in front of and behind the camera since the Los Angeles-based agency launched in 2010.
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Brands are always looking for ways to stand out and engage with a passionate audience. We’ve been helping companies think outside the 16x9 box and transform a standard presentation into an immersive experience. Utilizing multiple screens, unique screen shapes, and immersive theatrical lighting helps grab an audience’s attention and elevate any keynote, conference presence, or brand activation. Check out the magic that large format presentations unlocked for Warner Media, Cox, CNN, and Coke.
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A+E Networks Upfront immersive event experience around the theme of 'Women Upfront: The Storytellers' for ad sales. Four months in the making and from the beginning it was clear that the New York Public Library would be the perfect location and canvas of where the beginnings of A+E's Upfront would take place. The initial theme 'House of Story' was a broader premise where A+E's brands would have a platform to tell individual stories. Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini and many more personalities came to tell personal stories of how they connect with A+E's brands. From the steps of the NYPL to cocktail hour, the dinner and gift bags—this 360 immersive experience had social media in mind, but more importantly, provide a platform for storytelling to be heard and expressed at a time when a movement is happening for women all over the world. Design and aesthetic had to reflect the A+E brand—fun, playful yet sophisticated, confident, understated and chic in aesthetic. From the smallest elements like napkins, to the broader ideas around event sound design and graphics, concepted and executed to be one of the largest and most successful events in A+E Networks history.
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For the 2019 television upfronts NBCU enlisted 2C to create a dynamic sizzle which also was projected across over 30 different screens within Radio City Music Hall.
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Fox CEO of Entertainment, Charlie Collier, takes us on a trip through the historic FOX backlot and meets a few friends along the way. The Fox 2022 Upfront was shot with multiple cameras and angles for the 8 screen presentation in NYC.
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CBS Sports partnered with Lava Studio to create the NFL and soccer segments of the 2021 ViacomCBS Upfront. Lava’s design and animation added impact to the game action, and accentuated the strength of schedule and breadth of coverage that sets ViacomCBS apart. Lava faced tight deadlines to design and produce both upfronts simultaneously with powerful results.
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Winner of 2018 Clio Award, Justin Timberlake's + AMEX live album release/activation during the Super Bowl from Historic Paisley Park in Minneapolis. This 6 camera live event was streamed on Facebook, Instagram and Twitter world wide as Timberlake's fans got their first listen to "Man Of The Woods". This event lead up to the Super Bowl appearance in Minneapolis and was attended by celebrities and fans alike. BLC worked with Momentum World Wide, AMEX Entertainment and Killian & Company on this event. The activation included custom photo booths, a cabin in the woods, a forest, 4 food booths, a custom scent station, a custom t-shirt silk screening station, 4 bars and a multiscreen film that was created by BLC as well.
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Working with the younger cast of Black~ish, we explain the numbers and the user interface, for the buyers and users in the audience. Large Screen format for Lincoln Center audience.
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A collection of some of Disney Television’s best creators all packaged in a sizzle for a road show and studio showings. Live Action Shoot, NYC and LA.