Upfronts / Newfronts

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Glamazon - Amazon’s internal diversity and inclusion network for LGBTQIA+ employees and their allies - approached Regej & Company to help ideate and conceptualize a holiday event theme that would incorporate both live and virtual elements. The objective was to host an event that would help the organization boldly amplify their mission: to help bridge the gap between employees and the broader LGBTQIA+ community through diversity, education and awareness. Through strategy and ideation, R&CO proposed to deliver an event tied around the theme, “Information Is Beautiful.” The aim of the creative concept behind the theme was to shine light on the realities and actual statistics of underrepresented artists within the local LGBTQIA+ community by sourcing and ultimately selecting, eight artists from the local black, latinx and queer communities to exhibit their artwork in a beautifully curated art space at Second Home in Hollywood, CA. Glamazon employees along with employees from other companies in the tech media space including: Netflix, Snapchat, ViacomCBS, Warner, Disney and others, were invited to learn from, enjoy and potentially purchase the artwork being exhibited at the event. The live event included a panel that was moderated by a member of the Glamazon board and a high-profile non-binary artist in the Los Angeles community. Three of the eight artists were chosen to participate in the panel. Questions were geared around the underrepresentation of minority artists in the art community and the selected artists were invited to give their perspective, experience and advice on how organizations can better learn from and incorporate diversity into art driven initiatives. To complement the live panel, R&CO tied in a virtual component by collaborating with Amazon to record, live stream, and share the panel with Amazon employees globally. Following the panel, event attendees were invited to view the artwork and network with each other and the artists over live music, cocktails and light bites. R&CO worked to secure event sponsors including: Theragun, Siempre Tequila, VOSS Water, Cool Cat Wine Spritzer, Matador Vodka, Cystalhead Vodka and Stellum Spirits.
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Black Label Content’s brand has been about putting top-tier talent and filmmakers in front of and behind the camera since the Los Angeles-based agency launched in 2010.
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Fox CEO of Entertainment, Charlie Collier, takes us on a trip through the historic FOX backlot and meets a few friends along the way. The Fox 2022 Upfront was shot with multiple cameras and angles for the 8 screen presentation in NYC.
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Brands are always looking for ways to stand out and engage with a passionate audience. We’ve been helping companies think outside the 16x9 box and transform a standard presentation into an immersive experience. Utilizing multiple screens, unique screen shapes, and immersive theatrical lighting helps grab an audience’s attention and elevate any keynote, conference presence, or brand activation. Check out the magic that large format presentations unlocked for Warner Media, Cox, CNN, and Coke.
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A+E Networks Upfront immersive event experience around the theme of 'Women Upfront: The Storytellers' for ad sales. Four months in the making and from the beginning it was clear that the New York Public Library would be the perfect location and canvas of where the beginnings of A+E's Upfront would take place. The initial theme 'House of Story' was a broader premise where A+E's brands would have a platform to tell individual stories. Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini and many more personalities came to tell personal stories of how they connect with A+E's brands. From the steps of the NYPL to cocktail hour, the dinner and gift bags—this 360 immersive experience had social media in mind, but more importantly, provide a platform for storytelling to be heard and expressed at a time when a movement is happening for women all over the world. Design and aesthetic had to reflect the A+E brand—fun, playful yet sophisticated, confident, understated and chic in aesthetic. From the smallest elements like napkins, to the broader ideas around event sound design and graphics, concepted and executed to be one of the largest and most successful events in A+E Networks history.
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For the 2019 television upfronts NBCU enlisted 2C to create a dynamic sizzle which also was projected across over 30 different screens within Radio City Music Hall.
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CBS Sports partnered with Lava Studio to create the NFL and soccer segments of the 2021 ViacomCBS Upfront. Lava’s design and animation added impact to the game action, and accentuated the strength of schedule and breadth of coverage that sets ViacomCBS apart. Lava faced tight deadlines to design and produce both upfronts simultaneously with powerful results.