Set to original spoken-word performance from America’s Got Talent winner Brandon Leake, the above :30 celebrates the heroes that unite, educate, entertain and empower both during February’s Black History Month as well as all year long.
To help bring director Fred Bumaye’s vision to life, the team at Miami-based creative agency 2C edited together multiple video streams which were projected live during Leake’s performance. With only a few days to complete post on the :30 and :15 cutdown, 2C provided creative direction, editing, color-correction, sound mixing and finishing.
“The team at NBCU had a very clear idea of how they wanted to celebrate Black History Month, and it was an honor to help bring that vision to life, from early conceptual explorations through to the final, inspirational spots,” said Alex Terapane, creative director, 2C.
Senior Vice President, Creative, NBCU Cable Entertainment: Jeff Blackman
SVP Creative, NBC Entertainment: Tracy Grandstaff
VP Design, Cable Entertainment: Calvin Chu
VP, Shoots Production: Kristin Wygal
Senior Executive Producer, Shoots: Mike Pinho
Senior Creative Director, Creative Lead: Yanik Archer
Senior Project Manager, Project Lead: Lauren Wynter
Talent Producer: Kat Widden
Associate Writer: Ebony Coles
Producer: Kristy Hasen
Senior Designer: Gary Claire
Designer: Leona Lee
Production Company: Assembly Films
Director: Fred Bumaye
Executive Creative Director: Chris Sloan
VP of Operations: Bob Cobb
Creative Director: Alex Terapane
Editor: Darwin Phillips
Audio Engineer: Cesar Haliwa
Colorist: Dmitri Zavyazkin