Shooting live-action content during the pandemic is challenging but doable as creative agency Black Label Content has proven by implementing a raft of stringent COVID-19 protocols for clients such as Disney and Fox. “The goal was always to get back to work with the creative quality that we had before. The question was how do we get there without sending cameras to people’s homes but pretending like we’re shooting live on set somewhere,” said Joseph Uliano, executive producer and founder of Black Label Content.
Black Label Content Gets Marketers Back On Set