Brand Integrations

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Paramount+ tapped us to help them create their new campaign to announce that the entire Star Trek catalog, featuring 11 series with 840 episodes spanning 6 decades, is streaming exclusively on Paramount+ in the USA – for the first time ever. Titled “Every Series. Every Episode.”, the campaign shows that there’s a Star Trek series for everyone—from existing fans to newcomers— and that P+ is now the home for all their favorite characters, captains, aliens and episodes. The launch trailer was supported with a full slate of broadcast spots and social assets.
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This was a challenging brief to do. How to tell a story about beer brand's philosophy by showing schience stories? We came up with the decision of web-series, where we explained "Probably the best" concept by each science discovery. The concept, script, live action production, motion graphics - everything was produced by our team.
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As Modern Family approached its series finale, ABC and Toyota wanted to give a nostalgic send-off and thank you to all the fans that shared the journey over 11 seasons. The original concept, which called for a live action shoot, was moving full steam ahead until the coronavirus pandemic turned the entire world upside down. Guidelines for social distancing made it impossible to pull off a shoot that could tell ABC and Toyota’s story. The spot had to be completely reimagined as an animated experience, with two weeks to go until the Modern Family finale. We were happy to help ABC and Toyota adapt their live action production into animation so they could still give Modern Family the goodbye it deserved. Deliverables included: On-Air :30 spot. Multiple digital and social media :30. Digital key art. With such a short deadline, three main areas of concern had to be tackled immediately: The car, the style of the spot, and managing time so that it was possible to get the animation rendered and completed by the deadline. Read the full case study here: https://www.thisiselevation.com/abc-modern-family-toyota
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Our friends at ABC approached us for a series of spots featuring the new Google Pixel 4 phone in conjunction with various ABC shows. The spots aired in perfect timing with the last scene of a show before a commercial break, tying it into the content. The goal was an integrated experience for the viewers. We also created evergreen versions, which could air at any time for continued programming use. We were given a script, VO, and the Google UI elements, but no visual background assets from the shows we were featuring. We had to research the shows and re-create the settings using various stock elements, 3D, and compositing. To give the scenes some extra life, we gave each spot a layer of heavy sound design and also added a few “motion” detail touches. These elements varied from an added candle with a flickering flame, atmospherics, such as bathroom steam or dust particles, a person walking in the background, etc. Read the full case study here: https://www.thisiselevation.com/google-pixel
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Overzealous tour guide with a winning smile or bull shark with killer teeth... whose grill are they really checking out? This concept is explored in the newest co-branded integration marrying Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and executed by 2C Creative (“2C”), the spot is equal parts live action and CG, with a clever, humorous approach that has become synonymous with such collaborations.
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NuContext is proud that Hollywood’s biggest night featured this beautiful Pfizer + Oscars branded content spot. This campaign honors the hard working crew members who made the magic happen on some of this years Oscar nominated films. So many feels and a sincere thank you to our crew members for keeping us ready, set safe the past 2 years of pandemic production!
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Sun, sand and recreating the Bachelor in Paradise Sayulita bar in Malibu? With covid protocols making travel to the actual location not possible, NuContext was tasked with creating an exact picture match of the iconic BIP bar for this Heiniken sponsor spot. Using production design magic, including all the palm trees, we transported our stars Lil Jon and Wells Adams back to Mexico right here in SoCal.
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PROMAX GOLD winning "Outegration" spot featuring some of our fave characters from Grownish. These guys might not know how to cook, but they do know how to serve up award winning branded content.
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With a growing track record of unique, fun and compelling campaigns that integrate world-renowned brands, 2C Creative was commissioned by ESPN to collaborate on a promotion involving Dunkin’ Donuts. The goal was to find a clever, comedic way to integrate the messages of the sports media conglomerate and its larger-than-life Monday Night Football analyst and Super Bowl winning former head coach, Jon Gruden, with the new mobile app from one of the world’s most recognized coffee and donut brands. In essence, it was about creating a seamless marriage between unlikely bedfellows, all while balancing the agendas of the different stakeholders involved.
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DESIGN Our client, Fox Entertainment, partnered with Alfred Coffee for a special promotional campaign tie-in focused on The Masked Singer.  We were tasked with designing in-store murals and character based cup sleeves that would be handed to their customers with a coffee purchase. The Challenge: we were limited to vector based art utilizing only 6 spot colors for all designs. Our finalized art and mechanicals were delivered to the client to their exact specifications with designs that uniquely worked for the 4 different characters along with custom tag lines that tied into a ‘coffee’ theme. 
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By
Spillt
What do you get when you cross the beloved institution of Puppy Bowl and the “On Tropic Time Now” brand promise of Tropical Smoothie Café? An adorable co-branded day at the beach for Cafecito and his adopted human Patty. Longtime client and collaborators at Discovery first came to us with the idea of “catching up with a former Puppy Bowl puppy now living his best life” and asked us to help visualize it through a Tropical Smoothie Café lens. A quick look into the TSC brand guide and it was obvious that we needed to flex our live-action skills and take our four-legged friend to the beach. Immediately, we reached out to our production partner Waypoint Films for help facilitating the production and in no time, we were standing on the broad walk of Hollywood beach, smoothies in hand, capturing our subjects frolicking in the sand. Upon wrapping the successful shoot, we set to work editing a story about the personality and chemistry of Cafecito (now named Mooshu) and Patty, music video style. Not surprisingly the hardest part was deciding which moment to include of the seemingly endless magic moments our pup and human provided. The campaign included: social media stills, videos, and boomerangs, an on-air :30, and a longer web vignette which saw over a million views on Facebook.
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Lava’s Creatives worked closely with Discovery for the development of Discovery #MINDBLOWN, a new STEM brand for kids. We participated in the evolution of #Mindblown leading up to its launch as a popular product brand with a unique interactive digital experience. Lava designed the #MINDBLOWN video style, and wrote and produced the #MINDBLOWN Blast series. David Woodward directed our young cast, and Lava’s Design and Animation Team created 25 unique and engaging episodes, exposing kids to fun facts about science, nature and tech.