Brand Integrations

Work
With a growing track record of unique, fun and compelling campaigns that integrate world-renowned brands, 2C Creative was commissioned by ESPN to collaborate on a promotion involving Dunkin’ Donuts. The goal was to find a clever, comedic way to integrate the messages of the sports media conglomerate and its larger-than-life Monday Night Football analyst and Super Bowl winning former head coach, Jon Gruden, with the new mobile app from one of the world’s most recognized coffee and donut brands. In essence, it was about creating a seamless marriage between unlikely bedfellows, all while balancing the agendas of the different stakeholders involved.
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American Idol judges Kay Perry, Lionel Richie and Luke Bryan audition Star Wars BB-8 and the Storm Troupers. Shot on set at American Idol with some help from Disney and a loan out from the droid BB-8 and few Storm Troupers.
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DESIGN Our client, Fox Entertainment, partnered with Alfred Coffee for a special promotional campaign tie-in focused on The Masked Singer.  We were tasked with designing in-store murals and character based cup sleeves that would be handed to their customers with a coffee purchase. The Challenge: we were limited to vector based art utilizing only 6 spot colors for all designs. Our finalized art and mechanicals were delivered to the client to their exact specifications with designs that uniquely worked for the 4 different characters along with custom tag lines that tied into a ‘coffee’ theme. 
Work
By
Spillt
What do you get when you cross the beloved institution of Puppy Bowl and the “On Tropic Time Now” brand promise of Tropical Smoothie Café? An adorable co-branded day at the beach for Cafecito and his adopted human Patty. Longtime client and collaborators at Discovery first came to us with the idea of “catching up with a former Puppy Bowl puppy now living his best life” and asked us to help visualize it through a Tropical Smoothie Café lens. A quick look into the TSC brand guide and it was obvious that we needed to flex our live-action skills and take our four-legged friend to the beach. Immediately, we reached out to our production partner Waypoint Films for help facilitating the production and in no time, we were standing on the broad walk of Hollywood beach, smoothies in hand, capturing our subjects frolicking in the sand. Upon wrapping the successful shoot, we set to work editing a story about the personality and chemistry of Cafecito (now named Mooshu) and Patty, music video style. Not surprisingly the hardest part was deciding which moment to include of the seemingly endless magic moments our pup and human provided. The campaign included: social media stills, videos, and boomerangs, an on-air :30, and a longer web vignette which saw over a million views on Facebook.
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We collaborated with NBC Sports on the Halle Berry hosted open to Super Bowl LVI. Our 4th Super Bowl together was featured in Variety, The Hollywood Reporter, the LA Times, the Daily Beast, and Yahoo News. The open features appearances by Kevin Hart, football legends including Joe Namath and Peyton Manning, and a special musical cameo by Carrie Underwood. “The bulk of the TV spot was an artfully-edited montage of famous movies about football, including Any Given Sunday, Friday Night Lights, Little Giants, and, uh, Forrest Gump.” – The Daily Beast
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Lava’s Creatives worked closely with Discovery for the development of Discovery #MINDBLOWN, a new STEM brand for kids. We participated in the evolution of #Mindblown leading up to its launch as a popular product brand with a unique interactive digital experience. Lava designed the #MINDBLOWN video style, and wrote and produced the #MINDBLOWN Blast series. David Woodward directed our young cast, and Lava’s Design and Animation Team created 25 unique and engaging episodes, exposing kids to fun facts about science, nature and tech.
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Lava helped Geico and Home Depot score with sponsored NFL graphic intros on CBS.
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Lava produced a series of cobranded spots for the Florida Lottery, handling design, direction, production, animation, VFX and all postproduction. Margaritaville, Guy Harvey, Monopoly and other brands were integrated into highly effective commercials for the lottery's games.
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Blake Shelton kicks off the Nascar season during the RIO Olympics with this series of 4 spots created to run across NBC, NBC Sports and MSNBC during the telecast. Shot at the Texas Motor Speedway where temperatures reached 102 on the track.
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Winner of 2018 Clio Award, Justin Timberlake's + AMEX live album release/activation during the Super Bowl from Historic Paisley Park in Minneapolis. This 6 camera live event was streamed on Facebook, Instagram and Twitter world wide as Timberlake's fans got their first listen to "Man Of The Woods". This event lead up to the Super Bowl appearance in Minneapolis and was attended by celebrities and fans alike. BLC worked with Momentum World Wide, AMEX Entertainment and Killian & Company on this event. The activation included custom photo booths, a cabin in the woods, a forest, 4 food booths, a custom scent station, a custom t-shirt silk screening station, 4 bars and a multiscreen film that was created by BLC as well.