Editorial & Promotions

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This campaign has 4 epic Monster “Fails” in the Kitchen. The Mummy, Frankenstein, Dracula and The Headless Horseman all give their best in the FOOD Network Halloween Wars launch. In this spot Frankenstein’s baking skills need a little finesse. Promax BDA selected Hotspot.
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Blake Shelton kicks off the Nascar season during the RIO Olympics with this series of 4 spots created to run across NBC, NBC Sports and MSNBC during the telecast. Shot at the Texas Motor Speedway where temperatures reached 102 on the track.
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From TNT DRAMA with Creator, Director and Actor Ed Burns comes PUBLIC MORALS, a period crime drama set in NYC. Launch Campaign – Concept, Design, Graphics and Live action shooting in NYC and LA.
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Winner of 2018 Clio Award, Justin Timberlake's + AMEX live album release/activation during the Super Bowl from Historic Paisley Park in Minneapolis. This 6 camera live event was streamed on Facebook, Instagram and Twitter world wide as Timberlake's fans got their first listen to "Man Of The Woods". This event lead up to the Super Bowl appearance in Minneapolis and was attended by celebrities and fans alike. BLC worked with Momentum World Wide, AMEX Entertainment and Killian & Company on this event. The activation included custom photo booths, a cabin in the woods, a forest, 4 food booths, a custom scent station, a custom t-shirt silk screening station, 4 bars and a multiscreen film that was created by BLC as well.
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Working with the younger cast of Black~ish, we explain the numbers and the user interface, for the buyers and users in the audience. Large Screen format for Lincoln Center audience.
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TRU tv’s new season of the Carbonaro Effect launches with a Targeted Marketing spot for Xfinity Mobile. High speed shooting in the studio, with Michael Carbonaro and the mind blowing reach of Xfinity Mobile. Tru tv, Comcast, Xfinity, Goodby Silverstein and Partners, all partner up and tap BLC’s creative team to create this 60. PROMAX HOTSPOT
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Ellen Degeneres, Director Paul Feig (Bridesmaids, The Heat, SPY) and Executive Creative Director, Joseph Uliano team up with 250 tuxedo-clad dancers and a great song from Fitz and the Tantrums to create the 2014 Oscars theatrical and Broadcast trailer. Winner of 2015 Gold Promax Award LIVE EVENT SPOT, LIVE EVENT CAMPAIGN SILVER for PROMOS AT THE MOVIES
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The ABC 2017 Upfront Live Action Open was based on the idea that “Steven & Lido” the Ad Agency in Black`ish are pitching to find the idea for the 2017 Upfront. A cast of stars appear , to pitch their own ideas. Shot on the Black~ish set in LA and a recreated set in NYC.
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“Dinner With Don” series Produced for AARP Studios by Stamper Lumber Company and Black Label Content. DWD is a unique legacy series honoring beloved comedian Don Rickles. The original, 13-episode series was Don’s final project before his passing in April 2017. Guests include Jimmy Kimmel, Snoop Dogg, Amy Poehler, Zach Galifianakis, Paul Rudd, Sarah Silverman, Billy Crystal, Rich Eisen, Vince Vaughn, Marisa Tomei, Jonathan Silverman, Judd Apatow, Robert De Niro and Martin Scorsese. “Best Comedy Web Series “Winner of Telly Awards, The Academy of Web Television Awards
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This half hour special hosted by Ken Jeong and Charissa Thompson was a 2 day shoot on the backlot at FOX STUDIOS, during the first days of shooting in pandemic. The first shoot back on the lot and for FOX. Backlot exterior shooting, aerial footage, 2 day shoot. Black Label Content, created a COVID protocol, tested all crew multiple times, tested talent and managed the covid compliance for the lot. COVID PRODUCTION
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This Series of 4 Teasers for the ROOKIE, features Nathan Fillion as “John Nolan” the LAPD Rookie along with 1983 NFL Rookie of the Year Marcus Allen and 1996 Rookie of the year, Eddie George at a NFL Rookie of the Year Party. The Brief. HOT SPOT