Editorial & Promotions

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Paramount+ tapped us to help them create their new campaign to announce that the entire Star Trek catalog, featuring 11 series with 840 episodes spanning 6 decades, is streaming exclusively on Paramount+ in the USA – for the first time ever. Titled “Every Series. Every Episode.”, the campaign shows that there’s a Star Trek series for everyone—from existing fans to newcomers— and that P+ is now the home for all their favorite characters, captains, aliens and episodes. The launch trailer was supported with a full slate of broadcast spots and social assets.
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In collaboration with HBO Max, we just launched the new scripted series Tokyo Vice, from Michael Mann, Executive Producer and Director of the first episode. The crime drama Tokyo Vice captures American journalist Jake Adelstein’s non-fiction firsthand account of the Tokyo Metropolitan Police beat. Adelstein, played by Ansel Elgort (Baby Driver, West Side Story) descends into the neon-soaked underbelly of late '90s Tokyo in search of a great story to reveal what’s beneath its surface. “This was a dream project”, notes Northern Lights Executive Creative Director Joe Nichols. ”Michael Mann's groundbreaking combination of pop music and emotionally evocative cinematic visuals goes as far back as Miami Vice and is exactly what we strive for in our trailers”.
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After the success of The Outlaws season 1, we happily partnered again with Amazon Prime Video to launch the second season of The Outlaws. Equal parts high stakes action, drama, and absurd comedy, The Outlaw’s mixture of genres was again a tricky, but fun balancing act. Inspired by the location, graffiti-style freeze frames were used to graphically id the large group of characters in the ensemble.
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We partnered with Amazon Prime Video to launch The Outlaws, an unexpected partnership of Stephen Merchant, the co-creator of The Office (UK), and Elgin James, the co-creator of The Mayans M.C. Equal parts high stakes action, drama, and absurd comedy, The Outlaw’s mixture of genres was a tricky, but fun balancing act. Inspired by the location, graffiti-style freeze frames were used to graphically id the large group of characters in the ensemble. Our trailer dropped March 2nd and immediately picked up positive buzz.
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OllTV - is a Ukrainian VOD service and this is a their B2B sizzle reel targeting company's partners. We developed this video from the scratch - concept, script, video editing, sound design.
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What we love to do. What we believe in. Our Anthem.
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This is our recent motion graphics showreel. Many other great cases to include soon.
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Black Label Content’s brand has been about putting top-tier talent and filmmakers in front of and behind the camera since the Los Angeles-based agency launched in 2010.
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As Modern Family approached its series finale, ABC and Toyota wanted to give a nostalgic send-off and thank you to all the fans that shared the journey over 11 seasons. The original concept, which called for a live action shoot, was moving full steam ahead until the coronavirus pandemic turned the entire world upside down. Guidelines for social distancing made it impossible to pull off a shoot that could tell ABC and Toyota’s story. The spot had to be completely reimagined as an animated experience, with two weeks to go until the Modern Family finale. We were happy to help ABC and Toyota adapt their live action production into animation so they could still give Modern Family the goodbye it deserved. Deliverables included: On-Air :30 spot. Multiple digital and social media :30. Digital key art. With such a short deadline, three main areas of concern had to be tackled immediately: The car, the style of the spot, and managing time so that it was possible to get the animation rendered and completed by the deadline. Read the full case study here: https://www.thisiselevation.com/abc-modern-family-toyota