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Black Label Content’s brand has been about putting top-tier talent and filmmakers in front of and behind the camera since the Los Angeles-based agency launched in 2010.
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For the third season in a row, the Northern Lights Family has partnered with Paramount+ to launch the most prestigious soccer tournament in the world: The UEFA Champions League. Combining attitude-driven, rapid-fire voice over with a multi-panel split screen editorial approach and kinetic type accents, we crafted a campaign that spoke to both the casual sports fan as well as the die-hard football fanatic. Our visuals scream exhilaration and excitement to draw in new viewers, while our copy was visceral and just “inside the sport” enough to pique the interest of longtime fans. Our campaign included launch spots, matchup topicals, a World Cup media buy, and player-specific vignettes. After launching, during the tournament’s group stage, Paramount+ reported double-digit year-over-year growth in average audience, streaming minutes, and total households, including two of the most streamed Champions League group stage match days in the service’s history.
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Northern Lights Agency teamed up with FOX to launch Accused, a new crime anthology series from the Executive Producers of 24 and Homeland. FOX challenged us with conveying that it’s an anthology series featuring a new story each week, but without using the word ‘anthology’.
Our spot broke to an audience of over 11 million viewers in game one of the 2022 World Series, the work was also featured in Deadline and selected as a hot spot in the Promax Daily Brief.
Accused was the top-rated and most-watched debut on any network in three years. The FOX drama posted a 2.3 live and same day rating among a18-49 and 8.4 million viewers. Now the highest-rated scripted telecast of the season to date, Accused joins Alert: Missing Persons Unit as a top two drama debut of the 2022-23 season among a18-49.
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Discovery+ summoned Trick & Mortar to roll out the royal treatment for “The Queen of Versailles Reigns Again.” Together, we constructed two glittering promos with custom graphics fit for the queen. The Tricksters made Jackie Siegel’s more than 90,000 square foot POP giving a snappy glimpse into her world.
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Nat Geo Wild popped over to Trick & Mortar for an outside-the-box idea to promote their series “Pop Goes the Vet.” Shot during the early stages of the COVID-19 lockdown, a tribe of improv actors helped us recreate what it looks like to watch people watching gnarly surgeries on animals...over Zoom.
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Sound up & zone out. Okay gathering materials for this project...Pretty footage? Check. Music? Check. Sound bites? Trick. Director of All-Things-Edit, Ian Rummer said, “Telling a story without words is a welcome change.” Can you hear the noise in each scene? No? …Exactly.
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CNN and Trick & Mortar are taking you along for the adventure in “Chasing Life with Dr. Sanjay Gupta.” This PromaxBDA Gold Winner explores a world of footage gathered by Dr. Sanjay Gupta. It took all the tracks on the timeline to show you his journey.
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Criminally ruthless meets mindfully tricky on a new brand spot for ID. With hours of original network footage to play with we found all the moments that make crime uncomfortable to watch. But can you get people to admit they like watching murder? Not because it's salacious, but because knowing how it went down before, helps you avoid it yourself. So thank you to murder, for making us crave justice, action, and truth. Where do you get that fix? Witness it on ID.
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Discovery's launch of its new series “Street Outlaws: America’s List” gets a decidedly Americana vibe to highlight this nationwide speed showdown. Trick & Mortar answered the call with a disruptive drive-by that was equal parts asphalt and attitude. Set to a Hendrix-esque guitar solo and featuring iconic stretches of road from coast to coast, the only thing left to do was hit the gas.
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ID tapped Trick & Mortar to get maliciously retro for their upcoming Killer 90’s specials. Featuring a concert poster design aesthetic and an equally aggressive soundtrack, the creative was an unapologetic snapshot of this “decade to die for”. Following the clip spot, the tricksters created a unique graphic Primetime open with a grunge vibe tagging the Killer 90s logos with electric spray paint.
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HLN divulged all the gory details to Trick & Mortar for this eerie tease of “Down the Hill: The Delphi Murders.” Our magicians and technicians put all the clues together to tell the horrible secret of the Mono High Bridge in Delphi, Indiana. The Tricksters applied a look of hand-carved lettering to create a wickedly crude aesthetic. It airs alongside a sinister hybrid clip spot that dives deeper into the minds of the people who are still seeking answers in this case.
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A shifting kaleidoscope of drama and action put the FBI characters first in this launch spot for Universal TV. A fluid mix of the danger and emotion faced daily.