Work
TASK: Create a show open for First Take featuring the talent getting ready for their day and moving into the studio
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TASK: Create a show open that connects with, excites, and engages the show’s younger urban audience, as identified through market research // CONCEPT: Recruit recording artist, Wale, who has a large urban following similar to First Take’s. Highlight Wale’s freestyle creative process alongside show hosts
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TASK: Use Macklemore’s trending success to excite the audience about watching college basketball // CONCEPT: Create an energetic and fast-paced performance showcasing a variety of market personas and revving up the audience to watch basketball.
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TASK: Create a show open that excites college and urban youths about watching college football, while also showcasing Eminem’s new album // CONCEPT: Use Eminem’s large urban youth following to draw excitement to college football with an edgy and in-your-face performance, matching the tone of his new album.
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TASK: Create a show open for SNF featuring Maroon 5’s new album while strongly incorporating the band’s brand identity // CONCEPT: Design a sophisticated VIP after-hours set with a sleek atmosphere and mood to align with the band’s image.
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TASK: Create a show open that excites the audience around the theme “Gladiator: The best of the best” to highlight the first year of college bracket playoffs // CONCEPT: Showcase the intensity of college playoffs and how players are “playing to the death” with a futuristic apocalyptic background and band capable of projecting this vision
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OVERVIEW: Creative Direction & Production // TASK: Create a new show open for ESPN’s 30 for 30, featuring iconic faces and the ESPN Films logo // CONCEPT: Feature prominent icons in black and white to demonstrate the history, with gold dust whimsically fading from the ESPN Films logo
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OVERVIEW: Art Direction, Production, Editing // TASK: Create an emotional and engaging review of Cinemax’s top wins for the year and thank the audience for continuing to watch // CONCEPT: Incorporate a multitude of varying movie highlights, laced together, to demonstrate how many memorable moments were achieved within the year.
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OVERVIEW: Creative & Art Direction // TASK: Create a show open and spot that excites audiences for FIFA’s Confederation Cup Open, highlighting the culture of Brazil // CONCEPT: Use bright Brazillian colors and emotional faces of fans to capture the excitement and intensity of the Confederation Cup
Work
Our team developed open titles for one of the most prominent marketing awards in the world. This work was for the Ukrainian market.
The key idea is a claw machine which chooses the winner, and everyone wants to catch the chance to become a lucky one.