Work
Our colleagues at A+E tapped us to launch three new FAST Channels tailored for the niches of unexplained phenomenon, true-crime, and performance competition.
From mysterious and supernatural occurrences, to extraordinary stories and investigations of the unknown, The UnXplained Zone is your portal to the paranormal. Follow the evidence, uncover the cover-ups, and discover what lies behind mankind’s greatest mysteries and the world’s strangest phenomenons.
For Crime/ThrillHer the place for true crime and adrenaline-pumping drama, we were tasked to create a spot that tied together reality and fictional shows. We used the editorial and graphic concept of interconnected boxes, an elevated use of picture-in-picture, that played off repeated visual motifs of the greatest nail-biting moments.
For Perform, we were asked to weave competition reality programming with dramatized biopics under the new banner that captures the excitement and rollercoaster of emotions under the hot lights of the stage. Using key words as an emotional through-line, we told the story of Perform through aspiration, achievement, and the heart-thumping glory of all kinds of performances. Editorially, we curated similar reaction shots that spoke to the passion of the viewer; making Perform feel like a unifying destination for the ongoing popularity of the performance genre.
Work
DESIGN & FINISH One of our favorite muses- Gordon Ramsey! Master Chef Season 10 was a labor of love and we went all in- copy writing, conceptual sketch phase, social media concepts, comping, in-house body double shoot, breakouts, Times Square motion boards animation work, delivery of all final files.
Work
For this challenging and fun campaign, we helped our friends at Paramount+ invite audiences to relive the magic of the 1992 U.S. Olympic basketball team through their own words.
We provided copy, edit, graphics and sound mixing to promote the five part mini-series event.
Our distinct graphic approach utilized stills and a photographer’s contact sheet motif.
Our goal was to illustrate the documentary series as equal parts intimate and revealing.
We delivered 30 and 15 second spots for social media as well.
Work
Northern Lights Agency partnered with Luminary, the subscription podcast company, to develop the social campaign for the new top secret Dave Chappelle podcast known as "The Midnight Miracle."
Luminary tapped us because they had no material to work with at the start of the project and knew the Northern Lights team could pitch and deliver a wide range of concepts and executions.
Calling on the expertise of the Northern Lights Family of companies, we pitched diverse ideas including live action shoots, motion graphics executions and editorially driven spots.
Dave and the Luminary team selected a motion graphics approach – designed to enhance the powerful soundtrack, resulting in a flow of animated, dreamlike visuals complementing the poetry of the spoken word.
We also brought Dave Chappelle’s iconic neon logo to life.
“'The Midnight Miracle’ gives you a look into how me and my friends process the world around us, and i think it will change the way listeners think of what a podcast can be.” – Dave Chappelle
Work
Our recent collaboration with NBC Sports and Carrie Underwood on the new Sunday Night Football open was featured in Variety. This was our 8th season partnering with NBC on the open for the nation’s most-watched regular TV series.
The shoot was conducted at an industrial light & magic (ILM) soundstage using their proprietary stagecraft virtual filmmaking technology, also recently utilized in The Mandalorian.”
Our sister company Mr Wonderful designed & animated the end logo, along with producing customizable ugc player and fan pods.
Work
For the new season of Street Outlaws - Fastest In America, Discovery turned to 2C to not only create the launch spots but the entire run of 6 episodics.
Work
A blank page is never really blank. There is always a customer with a need and a client who wants to fulfil a promise. That is where we start all our concepts, elbows deep in the strategy and the brief. It's our starting point for original creativity. From there its a short hop skip and a jump to scripts, storyboards too animatics and beyond!
Work
With over 200 Million viewers, Eurovision is the biggest live entertainment show on Earth.
A live broadcast completion of this scale requires and robust design package. We designed the entire broadcast package and created full realised animated mockups.
Work
Minecon Live (aka Minecraft Each aka Minecraft Live) is an amazing event. A true celebration of all things Minecraft. In 2019 our Minecraft live journey began with the creation of the announcement video for 2019 event. We were there at every step of the way from script to delivery. To capture the incredible scope of the event we put together a globetrotting intro.