Luminary | The Midnight Miracle
June 10, 2021
Northern Lights Agency partnered with Luminary, the subscription podcast company, to develop the social campaign for the new top secret Dave Chappelle podcast known as "The Midnight Miracle." Luminary tapped us because they had no material to work with at the start of the project and knew the Northern Lights team could pitch and deliver a wide range of concepts and executions. Calling on the expertise of the Northern Lights Family of companies, we pitched diverse ideas including live action shoots, motion graphics executions and editorially driven spots. Dave and the Luminary team selected a motion graphics approach – designed to enhance the powerful soundtrack, resulting in a flow of animated, dreamlike visuals complementing the poetry of the spoken word. We also brought Dave Chappelle’s iconic neon logo to life. “'The Midnight Miracle’ gives you a look into how me and my friends process the world around us, and i think it will change the way listeners think of what a podcast can be.” – Dave Chappelle