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Appropriately for Women’s History Month, female-led NuContext, helmed by executive producer and founder Angela Guice, produced ABC’s campaign for the 94th annual Academy Awards. The show is hosted this year by three women: Regina Hall, Amy Schumer and Wanda Sykes. It’s the first time the Oscars have had any hosts since 2018 when Jimmy Kimmel hosted.
“This is a historic moment for the Oscars and we didn’t take it lightly that this campaign was produced by a female-led production company,” Guice said. “It was a lot of girl power on set.”
Besides the above spot, NuContext also produced the electronic press kit and social media assets as well as production support for the key art, which was shot by Art Streiber in conjunction with the ABC photography department.
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NuContext is proud that Hollywood’s biggest night featured this beautiful Pfizer + Oscars branded content spot. This campaign honors the hard working crew members who made the magic happen on some of this years Oscar nominated films. So many feels and a sincere thank you to our crew members for keeping us ready, set safe the past 2 years of pandemic production!
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Stylish, secretive and oh so much of a tease! For season 7 of Fox’s hit show, “The Masked Singer” NuContext brought on director Trudy Bellinger to bring an epic creative vision to life.
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Pulling out all the fun toys for this concept launch spot - phantom cam, high speed motion control, and a 180 degree wine barrel room. NuContext helped bring the drama to the on air and key art for ABC's new series PROMISED LAND.