FOX | Our Kind of People | Power
November 10, 2021
From the executive producer of "Empire", FOX’s new series “Our Kind of People” follows Angela Vaughn as she enters the wealthy black community of Oak Bluffs with a secret, ready to take back her power. We partnered with FOX to deliver a fresh spin to their launch campaign, keeping audiences’ interests piqued just before the show’s premiere. Our music choice, Raury’s “Take Back the Power” helped differentiate the tone of our spots and infuse some fresh energy into the campaign. We provided a :30, :20, :15 and :10 for air and digital, continuing our ongoing partnership with FOX.