FOX | The Cleaning Lady | “Wipe” :30 TV
January 3, 2022
We partnered with FOX to launch "The Cleaning Lady", a thrilling and emotionally-driven character drama about Thony De La Rosa – a whip-smart doctor who comes to the U.S. for a medical treatment to save her ailing son. When the system fails her, to survive and save her family, Thony is forced to become a cleaning lady for the mob. Our cuts were featured in the Promax Daily Brief. The premiere was FOX’s most-watched drama launch in two years, registering 7.3 million multi-platform viewers. The first of the two concept-driven :30s utilizes graphic wipes across the screen that moves as though Thony is wiping away the footage in her cleaning.