Our first project with a new partner in the A+E / Lifetime Creative Team, whom we were introduced to through Promax’s Agency Summit. This was a huge priority for the client- big property for the network, prime ad placement in one of The Hollywood Reporter’s biggest issues of the year, announcing a collaboration with megastar Mary J Blige. The were looking for a clean, sophisticated, text driven, Mary J Blige centric layout. This was a highly collaborative effort between our creative team and Lifetime’s in-house creative team.