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Our creative partners at Discovery came to us for the key art for their final season of their legacy reality show- Diesel Brothers- because they new we loved a good illustration project. They really wanted some thing that portrayed the season’s “rallying cry for diesel”. They wanted something BIG! IN YOUR FACE! LARGER THAN LIFE! that would help solidify the cast as the “top dogs” in the competitive diesel world.
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Working with our frequent creative collaborators at Fox Entertainment, we began work on the 3rd Season of Name That Tune. The network has several music centric competition shows, so it becomes a challenge to make sure that each show is distinctive from the other as well as fresh for each new season. We have successfully created the key art for each season of Name That Tune since it the show was rebooted in 2020 as well as several of their other music gameshows.
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Our first project with a new partner in the A+E / Lifetime Creative Team, whom we were introduced to through Promax’s Agency Summit. This was a huge priority for the client- big property for the network, prime ad placement in one of The Hollywood Reporter’s biggest issues of the year, announcing a collaboration with megastar Mary J Blige. The were looking for a clean, sophisticated, text driven, Mary J Blige centric layout. This was a highly collaborative effort between our creative team and Lifetime’s in-house creative team.
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With the direction that “Murphy (main character) is her own worst enemy” we set off on creative exploration for In The Dark’s Final Season Key Art for our client CW. We wanted it to be focused on Murphy, a little dark and simple. For the comp that went to finish- we focused directly on Murphy; directly getting into her head; her thoughts; what would this season focus on? SAVE ME. Murphy is blind and that plays a major part in the series narrative. Setting the type in braille was a creative choice that fit.
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Bellaluca
OVERVIEW: Creative Direction & Production // TASK: Create a new show open for ESPN’s 30 for 30, featuring iconic faces and the ESPN Films logo // CONCEPT: Feature prominent icons in black and white to demonstrate the history, with gold dust whimsically fading from the ESPN Films logo