Branding / Design

Work
By
M3
CLIENT: Create an over-arching featurette that sets up the premise of Peacock's hit series, Bel-Air, including its history and all of its stars. M3: Shooting two cameras behind the scenes over two days, we put all the talent at ease and ended up cutting this awesome spot along with several others.
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Our creative partners at Discovery came to us for the key art for their final season of their legacy reality show- Diesel Brothers- because they new we loved a good illustration project. They really wanted some thing that portrayed the season’s “rallying cry for diesel”. They wanted something BIG! IN YOUR FACE! LARGER THAN LIFE! that would help solidify the cast as the “top dogs” in the competitive diesel world.
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Working with our frequent creative collaborators at Fox Entertainment, we began work on the 3rd Season of Name That Tune. The network has several music centric competition shows, so it becomes a challenge to make sure that each show is distinctive from the other as well as fresh for each new season. We have successfully created the key art for each season of Name That Tune since it the show was rebooted in 2020 as well as several of their other music gameshows.
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We began working with indie production company Legind Studios in 2021 to help launch their passion project- New World Order : Dark Prince. We created sales art, teaser art, print marketing collateral, theatrical posters & character posters for the film.
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Our first project with a new partner in the A+E / Lifetime Creative Team, whom we were introduced to through Promax’s Agency Summit. This was a huge priority for the client- big property for the network, prime ad placement in one of The Hollywood Reporter’s biggest issues of the year, announcing a collaboration with megastar Mary J Blige. The were looking for a clean, sophisticated, text driven, Mary J Blige centric layout. This was a highly collaborative effort between our creative team and Lifetime’s in-house creative team.
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With the direction that “Murphy (main character) is her own worst enemy” we set off on creative exploration for In The Dark’s Final Season Key Art for our client CW. We wanted it to be focused on Murphy, a little dark and simple. For the comp that went to finish- we focused directly on Murphy; directly getting into her head; her thoughts; what would this season focus on? SAVE ME. Murphy is blind and that plays a major part in the series narrative. Setting the type in braille was a creative choice that fit.
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TASK: Provide behind-the-scenes video footage of Alexis Sablone ahead of the 2021 Olympics // CONCEPT: Show an inspiring video of Alexis Sablone using Converse sneakers while skateboarding - Highlight her tagline of "Imperfection is Beauty"
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TASK: Using the SketchUp platform as inspiration, create a 3D experience showing a building and objects moving from daylight to dusk as a marketing piece for the company
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TASK: AcornTV needed a fresh look to their logo as well as show open, while maintaining the integrity of their classic brand // CONCEPT: Updated brand, focused on simplicity and eligance
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TASK: Rebrand of long-standing architecture platform, embracing their stature while moving forward // CONCEPT: Using the existing colors and brand culture, create a cohesive lockup for all brands under the Trimble name, creating a cohesive look and feel
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TASK: Logo animation for the Santa Cruz skateboarding company // CONCEPT: Create a new and innovative logo animation to capture the Santa Cruz vibe and customers