Disciplines
Lifetime | Hooked on Summer
June 2, 2020
Lifetime’s 30th anniversary “Hooked on Summer” celebration is packed with returning fan favorites and on-air events.
To showcase their biggest campaign of the year, we crafted dynamic, editorially driven spots.
Blue Swede’s remix of “Hooked On A Feeling“ embraces the Lifetime brand and invites fans to “get hooked”.