PBS (Public Broadcasting Service), a multi-platform media organization that serves the American public with programming and services of the highest quality, embarked on a comprehensive refresh of its iconic brand. This included all new brand imagery, a refreshed logo, custom typeface, bold color palette, motion graphic elements, illustrations and video content that would all reflect the new brand voice for a digital age. The goal was to evolve the PBS brand to help it compete for viewer attention, engagement, and loyalty in a rapidly changing viewer and media landscape. PBS wanted to create a more consistent brand experience across all platforms and its member stations that celebrated its 50-year history through a forward-looking lens. We were tasked with the mammoth and very exciting job of planning and shooting all of the imagery and video for the network’s new asset library. We’re no strangers to this type of asset capture campaign. In fact, we’ve taken on this challenge with several other clients such as National Geographic, NBC Universal & Bridgestone. To some people, filming 29 scenes in 24 locations, with a cast of 178 people and 12 full weeks of pre-production might seem overwhelming. But with a team of rock stars in every department from production to casting, scheduling, art and wardrobe, it’s a challenge that we were ready for. READ MORE: evolve.studio/portfolio/pbs-rebrand/ PBS NETWORK TEAM Producer: Kevin Lahr Sr. Creative Director: John Ruppenthal Director of Production: Jared Traver Art Director: Christopher Richard PRODUCTION TEAM Executive Producer: Joel Edwards Executive Producer: Daniel Kiedis Director: Blaine Hogan Senior Producer: Jen Lewis Cinematographer: Kendall Rittenour Production Coordinator: Rebecca Ryan Casting Manager: Lucile Rich