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Black Label Content’s brand has been about putting top-tier talent and filmmakers in front of and behind the camera since the Los Angeles-based agency launched in 2010.
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Sound up & zone out. Okay gathering materials for this project...Pretty footage? Check. Music? Check. Sound bites? Trick. Director of All-Things-Edit, Ian Rummer said, “Telling a story without words is a welcome change.” Can you hear the noise in each scene? No? …Exactly.
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Nat Geo knows that Trick & Mortar is at home in the unknown. Not knowing how it's going to turn out is exactly where we like to be. Just like filming the week before lockdown to get Ronan and Ami's stories for Embracing the Unknown from Deloitte and Nat Geo.
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TASK: Ongoing design and graphic packages for Washington Capitals (hockey) & Washington Wizards (basketball)
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TASK: Create a show open for First Take featuring the talent getting ready for their day and moving into the studio
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TASK: Create a show open that connects with, excites, and engages the show’s younger urban audience, as identified through market research // CONCEPT: Recruit recording artist, Wale, who has a large urban following similar to First Take’s. Highlight Wale’s freestyle creative process alongside show hosts
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TASK: Use Macklemore’s trending success to excite the audience about watching college basketball // CONCEPT: Create an energetic and fast-paced performance showcasing a variety of market personas and revving up the audience to watch basketball.
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TASK: Create a show open that excites college and urban youths about watching college football, while also showcasing Eminem’s new album // CONCEPT: Use Eminem’s large urban youth following to draw excitement to college football with an edgy and in-your-face performance, matching the tone of his new album.
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TASK: Create a show open for SNF featuring Maroon 5’s new album while strongly incorporating the band’s brand identity // CONCEPT: Design a sophisticated VIP after-hours set with a sleek atmosphere and mood to align with the band’s image.
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TASK: Using the SketchUp platform as inspiration, create a 3D experience showing a building and objects moving from daylight to dusk as a marketing piece for the company