Miami-based creative agency 2C 2.0 takes viewers on a tour of Atlanta while introducing them to Oxygen’s latest true-crime seres, The Real Murders of Atlanta.
In the nearly six-minute sneak peek featurette, viewers visit with Drew Sidora, one of the stars of Bravo’s The Real Housewives of Atlanta, who discusses the current state of the Southern city. The featurette is hosted by correspondent Stephanie Gomulka, who talks with several denizens of the city.
“Atlanta [has] been carrying the torch of what change looks like in our Black culture. I mean, from politics to music to entertainment, [we’re] the epicenter,” says Sidora in the piece. “There has been a lot of lost hope, and so emotional instability is real. And now, instead of us being able to uplift one another, we are very critical of one another. [We] are hurting as a community and we’re crying out through violence.”
With this series’ focus on Atlanta, Oxygen aims to draw back the curtain on one of the U.S.’ more unique cultural meccas.
“Recent headlines have been a reminder that the media hyper-focuses on a certain type of victim. We want to tell the stories of Black victims and hear from their families,” said Oxygen Creative Director Andrew Killoy in a statement. “This is an opportunity to tell those untold stories to an audience that wants to see justice for all.”
“We’re always excited to take on new projects with Oxygen,” said 2C 2.0 President and Owner Chris Sloan, also in a statement. “They set the industry standard for true-crime storytelling, and with series like The Real Murders of Atlanta, they’re not only raising that standard in delivering stories for a more diverse and representative audience, but also giving us an opportunity to collaborate on something really cool.”
New episodes of The Real Murders of Atlanta air Sundays at 8/7 c on Oxygen.
Network: Oxygen Media
SVP, Creative: Jeff Blackman
Senior Creative Director: Yanik Archer
Creative Director: Andrew Killoy
Creative Director: Jamie Slomski
Project Manager: Debra Mower
Editorial Director: Gina Pace
Design Director: Travis Spangler
Designer: Marina Antonowicz
Editor, Marketing: Jason Kichline
Associate Producer: Aya Takahara
Featurette Host: Stephanie Gomulka
Audio Mixer: Jon Dickson
Agency: 2C 2.0
President/Owner: Chris Sloan
VP of Operations: Bob Cobb
Creative Director: Samantha Storey
Video Editor: Jesus Martinez
Set to original spoken-word performance from America’s Got Talent winner Brandon Leake, the above :30 celebrates the heroes that unite, educate, entertain and empower both during February’s Black History Month as well as all year long.
To help bring director Fred Bumaye’s vision to life, the team at Miami-based creative agency 2C edited together multiple video streams which were projected live during Leake’s performance. With only a few days to complete post on the :30 and :15 cutdown, 2C provided creative direction, editing, color-correction, sound mixing and finishing.
“The team at NBCU had a very clear idea of how they wanted to celebrate Black History Month, and it was an honor to help bring that vision to life, from early conceptual explorations through to the final, inspirational spots,” said Alex Terapane, creative director, 2C.
Senior Vice President, Creative, NBCU Cable Entertainment: Jeff Blackman
SVP Creative, NBC Entertainment: Tracy Grandstaff
VP Design, Cable Entertainment: Calvin Chu
VP, Shoots Production: Kristin Wygal
Senior Executive Producer, Shoots: Mike Pinho
Senior Creative Director, Creative Lead: Yanik Archer
Senior Project Manager, Project Lead: Lauren Wynter
Talent Producer: Kat Widden
Associate Writer: Ebony Coles
Producer: Kristy Hasen
Senior Designer: Gary Claire
Designer: Leona Lee
Production Company: Assembly Films
Director: Fred Bumaye
Executive Creative Director: Chris Sloan
VP of Operations: Bob Cobb
Creative Director: Alex Terapane
Editor: Darwin Phillips
Audio Engineer: Cesar Haliwa
Colorist: Dmitri Zavyazkin