With the brand strategy in hand the next step was to develop a whole new visual identity for Crusader Kings that could support future development and improve functionality across all media. The goal for the new brand involved the development of a completely new logo with accompanying wordmark and iconography and we also commissioned a brand new typeface for use in game and in communications.
When it came time to announce to the thousands of fans at PDX con that Crusader Kings 3 was coming we knew that we would need a uniquely powerful trailer. To that end we penned a script with an ending that only a game like CK 3 could support and set about trying to realise it in a unique visual style where every frame would look like a painting. After may rounds of concept development, storyboarding and animatics we pulled in the help of Light Film International to deliver the final CGI.