ABC Toyota | Promo
April 10, 2020
As Modern Family approached its series finale, ABC and Toyota wanted to give a nostalgic send-off and thank you to all the fans that shared the journey over 11 seasons. The original concept, which called for a live action shoot, was moving full steam ahead until the coronavirus pandemic turned the entire world upside down. Guidelines for social distancing made it impossible to pull off a shoot that could tell ABC and Toyota’s story. The spot had to be completely reimagined as an animated experience, with two weeks to go until the Modern Family finale. We were happy to help ABC and Toyota adapt their live action production into animation so they could still give Modern Family the goodbye it deserved. Deliverables included: On-Air :30 spot. Multiple digital and social media :30. Digital key art. With such a short deadline, three main areas of concern had to be tackled immediately: The car, the style of the spot, and managing time so that it was possible to get the animation rendered and completed by the deadline. Read the full case study here: https://www.thisiselevation.com/abc-modern-family-toyota