Branding / Design

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By
Spillt
With the return of the PGA in 2020, ESPN needed to address a unique situation. Normally throughout the day’s broadcast, there would be the opportunity to cut away to spectators and commentators to reflect on the rich history of golf. Mid COVID pandemic with no crowds, there was a distinct need to develop cutaway moments to help fill on-air time. We explored various contemporary design options to both brand the 2020 PGA Championship, and allow for the creation of iconic moment editorial montages.
Work
By
Spillt
Sebastian Maniscalco has two passions: comedy and food. His hilarious social observations and food related questions come to life in the series Well Done, produced by Levity Live, Food Network and Discovery+. Viewers follow Sebastian Maniscalco as he explores the world of food from a unique perspective, covering everything from interviews with world-famous chefs to foodies, comedians, Sebastian's family, and everything in between. ‍ Our team was fully embedded with the Levity Live production, having a hand in everything from the title sequence, transitions, lower thirds, and quirky animated in-show graphics to help bring this idea to life. With a creative brief referring to an Amalfi coast vibe, we pulled the majority of our design inspiration based on this breezy, Italian locale. Utilizing illustration and 2D animation we create a clean, but textured aesthetic, that was perfect for tying in Sebastian’s Italian roots with the overall vibe of the show.
Work
By
Spillt
As huge fans of Adult Swim, our team is humbled to have the opportunity to develop the on-air look for their Toonami content block year after year. It’s one of those rare opportunities where we’re encouraged to truly spread our creative wings while working in close collaboration with the Adult Swim team. Ultimately, a massive, detailed graphics toolkit is developed and implemented each year. We can't wait to start on the next one!
Work
By
Spillt
Food is an intrinsic part of the holidays, bringing friends and family together in celebration. Cooking Channel has it pretty buttoned up when it comes to presenting appealing, approachable plates. So our team really had to think of a unique take on showcasing the classic holiday favorites. Our concept focused on what happens in those final moments before the food hits the table, the “finishing touches.”
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How do you take an idea from good to great? A good idea isn’t worth a thing until you act on it, explore its full potential and grow it into something great. If you want to really express yourself, to inspire people, to promote a brand, if you want to make an impact or get more clicks or likes or dollars, you have to put in the work to make your idea as powerful as it can be.
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Lava loves sports! We always look for a fresh approach. Here’s a collection of our greatest hits for sports programs, networks, teams and venues.
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Lava Studio and MLB Network have created a non-traditional on-air package for MLB Central that doesn’t use just one look, embracing instead a diverse mix of elements and styles that work great together to keep up the fun throughout the three-hour morning broadcast. Bumps and transitions were sourced out of the original collection of seven unique opens, and additional show elements were inspired by that variety as well. Lava’s design and animation team valued the chance to break some rules and explore an array of styles.
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Lava's David Woodward directed The NFL Today host James Brown with analysts, Boomer Esiason, Bill Cowher, Phil Simms, and Nate Burleson. From storyboard to completion, Lava produced the three-spot promo campaign for the 2019-20 season.
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Lava’s Creatives worked closely with Discovery for the development of Discovery #MINDBLOWN, a new STEM brand for kids. We participated in the evolution of #Mindblown leading up to its launch as a popular product brand with a unique interactive digital experience. Lava designed the #MINDBLOWN video style, and wrote and produced the #MINDBLOWN Blast series. David Woodward directed our young cast, and Lava’s Design and Animation Team created 25 unique and engaging episodes, exposing kids to fun facts about science, nature and tech.
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MLB Network called on Lava Studio to follow up their Promax Gold-winning and Emmy-nominated MLB Tonight show package with a whole new look for the new season. Lava’s concept was to use the iconic home plate shape as the visual motif for the broadcast package redesign. The home plate shape anchors everything from the show open to animated graphic elements and live set content, giving MLB Tonight a unique branded look that baseball fans love. Result: Promax Gold and yet another Emmy nom! Play Ball!
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Valerie Bertinelli’s irreverent comedy cooking show comes wrapped in Lava’s lighthearted and refreshingly retro show package.