Branding / Design

Work
As part of a postseason expansion, the NFL Playoffs aired for the first time ever on Nickelodeon. The team at Viacom/Nickelodeon approached us to create branding and a style guide that would help the NFL resonate with a new audience during Wild Card weekend. The NickPlay telecast aired simultaneously with the traditional CBS broadcast but needed to feature a completely separate production with kid-friendly overlays. Our designers set out to create a style that could be implemented across Nickelodeon’s digital, social, and traditional broadcast channels, both to promote the game and enhance the viewing experience. The final result is a ridiculously fun look that celebrates football while adding plenty of “Nick Flavor.” Read the full case study here: https://www.thisiselevation.com/nickelodeon-nfl
Work
When we were asked to brand Rewind TV for its launch, we pumped up our Reeboks, teased our hair, and strapped on our swatches, because we had one month to get this totally tubular network ready for its neon debut. We worked closely with Nexstar Media Group to develop an entire brand network package for their newest offering, Rewind TV. The new over-the-air network provides viewers with a lineup of beloved shows from the 80s and 90s. Check out the full case study here: https://www.thisiselevation.com/rewind-tv
Work
We were tasked with crafting new branding and identity that brings the excitement and attitude of Buffalo Wild Wings to their in-bar network, OT. Buffalo Wild Wings had recently revamped its main branding, refining its messaging, colors, and iconography in the process. We worked with them to develop a network package that fit their recent rebrand, supported new content pillars such as sports betting and esports, and created an immersive and social experience inside their restaurants. Through bold and playful design, OT is loud and in your face, even without being able to rely on sound. Read the full case study here: https://www.thisiselevation.com/buffalo-wild-wings-ot-rebrand
Work
Originally branded by Elevation in 2014, Elevation refreshed the network to match the new direction of programming. With true crime and federal agency case files, the network needed a grittier, more organic approach to the brand. Strong, high contrast imagery with a sense of mystery. The key to the brand is the Escape logo, treated in 3D and 2D, integrated into live action and informational graphics. Read the full case study here: https://www.thisiselevation.com/escape-network-rebrand
Work
Universal Music Group tapped Evolve to collaborate and produce an integrated brand campaign with Lenovo and Capital Records recording artist Troye Sivan for their latest FOR ALL CREATORS campaign.
Work
DESIGN & RETOUCHING- We teamed up with Sony Crackle to promote ‘SuperMansion’. We created a print and digital campaign consisting of a motion poster, 6 character posters / social posts, and a strategic placement ad set to be humorously showcased in Comic-con restrooms. Additionally, we handled retouching for their internally designed 1sheet and studio lot wall art.
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DESIGN & RETOUCH- We teamed up with Fox Publicity and Fox TV departments to composite and retouch this concept to promote ‘The Gifted’ Season 2. This involved masking, compositing, retouching and digital illustration of superpowers effects.
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SKETCH, CONCEPT, DESIGN, COPY, RETOUCHING, BREAKOUTS- We teamed up with Sony Crackle to create the Print and Digital campaign for Season 3 of “StartUp’.
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DESIGN & PRODUCT BREAKOUT - Partial Product suite for Netflix ‘Top 10’ show ‘Snowpiercer’
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DESIGN & FINISHING- We teamed up with Kelly Turner and Participant Media to create a poster campaign for Rahul Jain’s ‘Invisible Demons’. We are passionate about working on films that increase public awareness of critical social and environmental issues- this was a great opportunity to exercise our creative chops and to get actively involved with some great organizations and causes. ‘Invisible Demons’ is a documentary that explores the dramatic consequences of India’s growing economy, capturing one city’s crisis and magnifying our collective awareness of Earth’s climate realities. A portion of profits from this campaign were donated to ‘Union Of Concerned Scientists’ ucsusa.org
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DESIGN & PRODUCT BREAKOUTS- Partial Product suite of ‘Dynasty’ for Netflix
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CONCEPT, DESIGN, COPY, RETOUCHING, ILLUSTRATION- We teamed up with Sony Crackle to create Mini poster giveaways for Comic-Con to promote ‘Dead Rising’. The multi-part event show was based off of the popular video game of the same name, and was effectively aimed at the comic-con crowd to hype the show.