Work
We came up with 100+ definitions of love to develop CTV channel rebrand. The result was incredible. The network increased its share by 25% in the following year after the brand relaunched. The case received Silver at PromaxBDA Global Excellence Awards in 2021 in Best Brand Image – Rebrand or Refresh Category. Anything is possible with love - we proved that!
Work
On January 1, Newsy relaunched as Scripps News, complete with a new name and a refreshed look. But one thing that didn’t change was their approach to sharing the news. We used their motto “Be informed — not influenced” as the foundation for our design strategy when we updated Newsy’s brand identity in 2021. With the launch of Scripps News this year, we picked up where that design left off.Creating a new brand look takes a lot more than updating colors and a logo. Through thoughtful changes to the color palette and motion behaviors, our team overhauled over 350 assets in time for the network’s launch.Here’s how we worked with Scripps News to create a new look that keeps the core values of their brand intact.
View the full case study here: https://www.thisiselevation.com/scripps-news
Work
Antenna TV evokes the era of fidgeting with bunny ears on your television and your favorite show magically coming into focus. For the past 10 years, the network has been airing reruns of classics from the 1950s to 1990s: everything from Father Knows Best to Family Ties.
When Nexstar launched a sister network called Rewind TV with a focus on 80s and 90s sitcoms, there was an opportunity to refresh the brand behind Antenna TV. After a successful collaboration on Rewind TV, we were excited to work with the team at Nexstar to create an identity that better showcased Antenna TV’s offerings.
We delivered a full network refresh, including a logo facelift and on-air graphics elements, from bugs to promo materials. Every design element was created to also be used on social and digital channels, boosting brand cohesion.
View the full case study here: https://www.thisiselevation.com/antenna-rebrand
Work
When we were asked to brand Rewind TV for its launch, we pumped up our Reeboks, teased our hair, and strapped on our swatches, because we had one month to get this totally tubular network ready for its neon debut.
We worked closely with Nexstar Media Group to develop an entire brand network package for their newest offering, Rewind TV. The new over-the-air network provides viewers with a lineup of beloved shows from the 80s and 90s.
Check out the full case study here: https://www.thisiselevation.com/rewind-tv
Work
We were tasked with crafting new branding and identity that brings the excitement and attitude of Buffalo Wild Wings to their in-bar network, OT.
Buffalo Wild Wings had recently revamped its main branding, refining its messaging, colors, and iconography in the process. We worked with them to develop a network package that fit their recent rebrand, supported new content pillars such as sports betting and esports, and created an immersive and social experience inside their restaurants. Through bold and playful design, OT is loud and in your face, even without being able to rely on sound.
Read the full case study here: https://www.thisiselevation.com/buffalo-wild-wings-ot-rebrand
Work
As Modern Family approached its series finale, ABC and Toyota wanted to give a nostalgic send-off and thank you to all the fans that shared the journey over 11 seasons. The original concept, which called for a live action shoot, was moving full steam ahead until the coronavirus pandemic turned the entire world upside down. Guidelines for social distancing made it impossible to pull off a shoot that could tell ABC and Toyota’s story. The spot had to be completely reimagined as an animated experience, with two weeks to go until the Modern Family finale. We were happy to help ABC and Toyota adapt their live action production into animation so they could still give Modern Family the goodbye it deserved.
Deliverables included: On-Air :30 spot. Multiple digital and social media :30. Digital key art.
With such a short deadline, three main areas of concern had to be tackled immediately: The car, the style of the spot, and managing time so that it was possible to get the animation rendered and completed by the deadline.
Read the full case study here: https://www.thisiselevation.com/abc-modern-family-toyota
Work
Originally branded by Elevation in 2014, Elevation refreshed the network to match the new direction of programming. With true crime and federal agency case files, the network needed a grittier, more organic approach to the brand. Strong, high contrast imagery with a sense of mystery. The key to the brand is the Escape logo, treated in 3D and 2D, integrated into live action and informational graphics.
Read the full case study here: https://www.thisiselevation.com/escape-network-rebrand