Antenna TV | Network Rebrand
June 23, 2022
Antenna TV evokes the era of fidgeting with bunny ears on your television and your favorite show magically coming into focus. For the past 10 years, the network has been airing reruns of classics from the 1950s to 1990s: everything from Father Knows Best to Family Ties. When Nexstar launched a sister network called Rewind TV with a focus on 80s and 90s sitcoms, there was an opportunity to refresh the brand behind Antenna TV. After a successful collaboration on Rewind TV, we were excited to work with the team at Nexstar to create an identity that better showcased Antenna TV’s offerings. We delivered a full network refresh, including a logo facelift and on-air graphics elements, from bugs to promo materials. Every design element was created to also be used on social and digital channels, boosting brand cohesion. View the full case study here: https://www.thisiselevation.com/antenna-rebrand